1. DECISION MACHINE Data Science for Cross-Cultural Coalition Building
Machine-Assisted Human Learning™
Data Science for Cross-Cultural Coalition Building
Believe What You Measure™
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2. Believe What You Measure™
Decision Machine Team
Michael Lucente
Founder and Chief Executive Officer
Mark Temple-Raston Ph.D.
Founder, CIO, and Chief Data Scientist
Former Managing Director, Merril Lynch
Early investor in Facebook
Former manager of a $5B family office
30+ years of experience in international finance
Advisor, investor and board member at several companies and funds
Held global leadership positions at Citigroup for 10 years in Global Functions, Enterprise Architecture Governance and the Chief Data Office
Enterprise business architect in aerospace, pharma, logistics and financial services for 25+ years
Doctorate in Applied Mathematics and Theoretical Physics from Cambridge University
Michael Watson
Analyst
Senior Financial Analyst, McCann Erickson
B.S. in Finance from Creighton University, Magna Cum Laude
Believe What You Measure™
Confidential. Copyright © Decision Machine. All rights reserved

3. Believe What You Measure™
Critique of Conventional Data Science
Model Creation
Introduces Fingerprints
Real-world data is rarely in equilibrium; statistical models introduce biases inconsistent with the data
Creation of predictive models invariably introduces model biases (fingerprints)
Data Science “fingerprints” undermine decision making and leads to frequent model update
Lack of experienced data science talent
Decision Machine’s Data Science replaces human generated models with the exact, mathematical results.
Believe What You Measure™
Confidential. Copyright © Decision Machine. All rights reserved

4. Decision Machine Differentiation
Conventional Machine Learning
Decision Machine
Output / Client Reporting
Estimate
Exact solution
Client Information Security
Context information sharing
Cloud solution
No PII or context sharing
Time
Requires iterative model development
No model creation
Real time response
Competitive Advantage
Limited differentiation
Unlocks and enhances proprietary institutional knowledge
Ease of Use
Data scientists and consultants
Business user self-service
Parallel execution
Cost
Expensive
Inexpensive
Believe What You Measure™
Confidential. Copyright © Decision Machine. All rights reserved

5. Emotional Response to Technology Trigger Language: US
Illustrative -3 +3
Believe What You Measure™
Confidential. Copyright © Decision Machine. All rights reserved

6. Emotional Response to Technology Trigger Language: CA
Illustrative -3 +3
Believe What You Measure™
Confidential. Copyright © Decision Machine. All rights reserved