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THE POWER OF TV ADVERTISING Business English 1, 2009/10, PE5 Team: Roses Andrea Ivanković, Lara Ivičević, Maja Jelančić, Brigita Jembrek, Ana Jezidžić,

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Presentation on theme: "THE POWER OF TV ADVERTISING Business English 1, 2009/10, PE5 Team: Roses Andrea Ivanković, Lara Ivičević, Maja Jelančić, Brigita Jembrek, Ana Jezidžić,"— Presentation transcript:

1 THE POWER OF TV ADVERTISING Business English 1, 2009/10, PE5 Team: Roses Andrea Ivanković, Lara Ivičević, Maja Jelančić, Brigita Jembrek, Ana Jezidžić, Marina Jukić

2 Considering the audience… Basic advertising strategies: Inspire good feelings Feature cute kids Appear life-like Use sound effects Use star power Provide family entertainment

3 How do TV commercials draw attention? Video Sound Emphasizing benefits, not characteristics Word choice

4 Consumer psychology List of needs (according to Maslow) : Basic needs Approval from external sources Needs for belonging Needs for space or territory Growth needs

5 Why do people buy? Fear Exclusiveness Greed Need for affirmation Envy Priviledge Pleasure

6 Emotional marketing strategy Rationality vs. Emotions YES vs. NO Men vs. women

7 How to choose people in commercials? Credibility Pretty vs. average people Product awareness Famous people Brand promotion in sitcoms Self-promotion

8 THANK YOU FOR YOUR ATTENTION!

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