3. Agenda Reaching the international business traveller worldwide Heathrow Express – The facts Passenger mindsets An exclusive audience The service The opportunity

4. Reaching the International Business Traveller Worldwide

5. The International Business Traveller 68% are business passengers: (36% UK/32% Foreign) 30% of HEX passengers fly First or Business class 10% of UK HEX passengers are C-suite Passenger Numbers / Frequency 4.8 million PAX per annum 69% of HEX passengers use HEX twice or more 15% of HEX passengers use HEX 21+ times a year

6. A Business Audience Like No Other… ABC1 96% AB 61% High Business profile - 68% Average HH Income £87,045 p.a. - index of 297 v. UK average Sources: Airport Express Alliance May 2009

7. Heathrow Express – The Facts

8. SOURCS: TGI 2010 Q3 BASE ALL ADULTS 15+ More upmarket than Press ABC1 Profile ALL ADULTS56% HEATHROW EXPRESS96% FINANCIAL TIMES88% GUARDIAN85% INDEPENDENT84% THE TIMES83% TELEGRAPH81% NEW SCIENTIST81% NAT GEO73%

9. More ABC1 than other News Providers + Business TV SOURCE: BARB & TGI 2010 Q3 ABC1 Profile HEATHROW EXPRESS96% SKY NEWS69% CHANNEL 4 NEWS62% CNN59% BLOOMBERG57% CNBC47% ITV NEWS38%

10. Passenger Mindsets

11. Sources: AER I A Captive Audience Relaxed mindset Seeking Entertainment Open to distraction Alert/attentive

12. Targeting the Crème de la Crème

13. Sources: CAA 2009; Airport Express Alliance May 2009* A Business Audience Target the key decision makers 7% earn more than £230,000 a year 10% of HEX passengers are C Suite 30% of HEX passengers go on to fly first or business class*

14. An International Leisure Audience High net worth individuals 52% are international passengers Passengers arriving in to London looking for up-to-date local information Seeking out retail and tourist attractions Sources: Airport Express Alliance May 2009

15. The Service

17. The Journey For 15 minutes - The chance to reach one of the most exclusive audiences through a world class tailored television offering

18. SKY News Delivering the news you want to watch SKY and JCDecaux Airport partnership SKY- News channel of the year 2010 Up to the minute regular updates Domestic and international news International weather report

20. A Quality Medium HD Screens – New Technology Audio plus visual 36 Screens (per train) available Refurbishments planned throughout 2010/11

21. What's on offer?

22. A Unique Opportunity Providing a business service Sponsorship opportunities Flexibility in spot length placement Engaging - Informative & relevant A monthly selling period

24. Spot Advertising Raise profile of your brand Reach a desirable and affluent audience Reach an international audience Association with a business service

25. PRICING £50,000 per month AB Male London Rate Card 1 x 30 advert / journey Up to 90 per break available Time length factors apply 10% premium for solus in break, category exclusivity & position Spot Advertising

27. Sponsorship Media first on HEX TV Sponsor news, weather & business bulletins Association with a global business network Increase impact of your brand

28. PRICING £40,000 per content 10 bumper in & out (20 total) Weather, Business & Sport TBC 10% premium for category exclusivity Sponsorship

29. Summary Part of JCD International portfolio High business profile Less Wastage Passengers in the right mindset Target business & International leisure audience Opportunity – Spot Advertising A media first Sponsorship Opportunity

30. Thank you