Download presentation
Presentation is loading. Please wait.
Published byCedric Eaddy Modified over 10 years ago
1
Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q2 2011-Q2 2013 TVB Analysis of SQAD National and Local Market Cost Estimate Data 1 Updated with 2Q 2013 Data
2
Scatter Network/Spot Variables Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political 2
3
Scatter Network/Spot Consistencies Network TSA Viewers/Spot TV DMA Viewers SQAD 3 rd Party Data Media Market Guide National Report (Issue Date: February 22, 2013) SQAD DATAVue Product Version 3.0.0.1 (Average levels used from March, June, September & December data / final quarter data. Q113 & Q213 uses February13 data) 3
4
Early Morning A25-54 CPM Network Scatter vs. Spot 4
5
Early News A25-54 CPM Network Scatter vs. Spot 5
6
Primetime A25-54 CPM Network Scatter vs. Spot 6
7
Primetime/Prime Access A25-54 CPM Network Scatter vs. Spot 7
8
Late Night A25-54 CPM Network Scatter vs. Spot
9
Late Night/Late News A25-54 CPM Network Scatter vs. Spot 9
10
Cable News vs. Spot Early Morning A25-54 CPM 10
11
Syndication Scatter vs. Spot Access A25-54 CPM 11
12
2nd Quarter 2013 Network Scatter vs. Spot TV CPM A25-54 Network-ScatterSpot DMA Early Morning$23.78$16.20 Early News$25.75$23.12 Prime$50.20$50.39 Late Night$37.19$19.19 Total$136.92$108.90 12
13
Network Scatter vs. Spot TV CPM A25-54 2 nd Qtr13 13 +26%+26% +94%+94% -0.4%-0.4% +11%+11% +47%+47% Network Premium
14
2 nd Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis 14 MarketsEarly MorningEarly NewsPrimeLate Night 1-10$17.54$23.60$67.09$19.55 1-20$17.38$23.90$63.89$19.28 1-30$16.82$23.07$59.69$18.54 1-50$16.04$22.17$54.39$17.72 1-80$15.68$21.71$50.97$17.59 1-100$15.57$21.65$49.98$17.77 1-210$16.20$23.12$50.39$19.19 Network-Scatter$23.48$25.75$50.20$37.19
15
A25-54 CPM Change Q2 2013 vs. Q2 2012 NetworkSpot DMA Early Morning+3%-4% Early News+2%-1% Prime+4%+3% Late Night+5%-1% 15
16
A25-54 CPM Change Q2 2013 vs. Q1 2013 16 NetworkSpot DMA Early Morning+26%+8% Early News+33%+13% Prime+39%+12% Late Night+30%+9%
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.