1. Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011

2. Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011 +4 +1 -2 +11 -3-5-6+5+7 Point change YOY

3. Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011 vs. 2006 +15 -10 -9 0 +110-13+3+12 Point change since 2006

4. Point Change TV market P18+ Source: Regional TV Agency Survey 2011

5. Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM GBs = 100 Source: Regional TV Agency Survey 2011

6. Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P16-39 = 100 Source: Regional TV Agency Survey 2011