4. Comparison Sites Source: NMR MAT May 2012 % Share

5. Source: NMR MAT May 2012 % Share

6. Source: NMR MAT May 2012 Finance % Share

7. Source: NMR MAT May 2012 Motors % Share

8. Source: NMR MAT May 2012 Utilities - residential % Share

9. Source: NMR MAT May 2012 Broadband (incl broadband +TV/Landline ads) % Share

10. Source: NMR MAT May 2012 Consumer mobile networks % Share

12. Adults, 30 & Clr 25x4 s A – TV & Sunday press 233 TVRs + 10 GRPs per week B – TV, Sunday & Monday press 113 TVRs + 68 GRPs per week 1+5+10+

13. Newsbrands – heavily skew towards active consumers (e.g. automotive) Source: NRS Oct 12 – Sep 13 190 188

16. Age profile Under 18 18-2425-3435-5455+ Source: comScore May 2013

17. Key objectives Drive web visits Increase consideration Communicate breadth of offer Differentiate from competitors

18. England & Wales Money products (newsbrands only) Scotland Motor insurance (with TV) Two tests

20. Average increase in web visits for money products in England and Wales Newsbrands successfully increased visitor traffic for a wider range of products

21. Newsbrands successfully increased enquiries for motor insurance in Scotland

22. The effect of Newsbrands activity was seen on the same day

23. Short-term average ROI for newsbrands Expected long-term ROI for newsbrands

24. Newsbrands platforms performed well. Tablet performed especially well. 0.33%0.12% 0.24% 0.24 0.571.85 PRINT ONLINETABLET Site visits generated Incremental visits per £ spent

25. Newsbrands drive brand differentiation and preference % difference in change of perceptions of the brand. Newspaper readers vs all sample Saves me lots of money Their advertising makes me think better of them than I used to Is the first site I would go in future when looking for savings and borrowing Are better than other comparison websites SCOTLAND

26. Newsbrands drive brand differentiation and preference % difference in change of perceptions of the brand. Newspaper readers vs all sample Offer a broad range of savings and borrowing products Saves me lots of money Is the first site I would go in future when looking for insurance products Are better than other comparison websites ENGLAND & WALES

27. Newsbrands drive consideration, especially among young people + 8% Increase in consideration among 18-34s

28. Large increase in claimed recent visits by 18-34s Young audience highly responsive to newsbrand advertising

29. SUMMARY Newsbrands drove website visits and enquiries

30. Campaign increased brand differentation SUMMARY

31. Newsbrands supercharged TV

32. A new young audience was engaged SUMMARY A new young audience was engaged

33. SUMMARY Consideration increased

34. SUMMARY Newsbrands included in current and future media plans MEDIA PLAN

35. ed

36. Sue Unerman with Jo Rigby Gareth Helm