1. CUSTOMER
PROFILE
BROUGHT TO YOU BY

2. CUSTOMER PROFILE EXAMPLE TARGET SEGMENT
The southern millennial female consumer with kids and income between $40K and $70K

3. EXAMPLE GENDER AGE RELATIONSHIP STATUS FAMILY EDUCATION INCOME
Female (100%)
AGE
25-35 (74.9%)
RELATIONSHIP STATUS
Married (59.6%)
FAMILY
Has Kids (100%)
EDUCATION
College (70.3%)
INCOME
$40K - $70K (100%)

4. TOP PSYCHOGRAPHICS TRAITS
EXAMPLE
TOP PSYCHOGRAPHICS TRAITS #
NAME
REACH
POPULARITY
RELEVANCE 1
Homemakers
12.74%
170.51
151.15 2
Beauty & Wellness
38.12%
157.90
156.65 3
Fashion Lovers
42.15%
146.93
149.48 4
Food Lovers
50.38%
143.83
152.72 5
Home Decore & DIY
14.65%
128.27
113.52 6
Pet Lovers
7.25%
125.01
104.50 7
Public Figures
18.45%
106.53
103.13 8
Car Lovers
10.09%
105.24
94.87 9
Social Activist
20.43%
85.48
92.72 10
Outdoor Enthusiast
7.54%
79.57
77.83

5. Apparel & Fashion Spectrum
EXAMPLE
Apparel & Fashion Spectrum #
NAME
REACH
POPULARITY
RELEVANCE 1
Clothing
59.61%
166.7
158.4 2
Accessories
18.46%
162.6
120.3 3
Footwear
20.06%
155.6
112.3 4
Athletic
19.37%
118.2
76.6

6. Top 10 Children's Clothing Brands
EXAMPLE
Top 10 Children's Clothing Brands
REACH
RELEVANCE
Kelly's Kids
Smocked Auctions
Posh Pickle
Hailey Ruth
Smockadot Kids
Smocked by Stellybelly
Southern Tots
Lolly Wolly Doodle
Zulily
Smocked Threads
(27.3%)
(41.2%)
(13.7%)
(14.3%)
(26%)
(25.3%)
(36%)
(47.2%)
(23.7%)
(32.4%)
(177)
(162)
(155)
(150)
(147)
(140)
(134)
(129)
(123)
(115)
<0,01%
12.5%
25%
37.5%
50% 50
100
150
200

7. EXAMPLE
Kelly’s Kids

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9. Your personal description about your target segment
CUSTOMER PROFILE
TARGET SEGMENT
Your personal description about your target segment

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Copy-paste the image you like on every page and send it to the back
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11. GENDER AGE RELATIONSHIP STATUS FAMILY EDUCATION INCOME
Add target gender
AGE
Add target age
RELATIONSHIP STATUS
Add target relationship status
FAMILY
Add target family
EDUCATION
Add target education
INCOME
Add target income

12. TOP PSYCHOGRAPHICS TRAITS#
NAME
REACH
POPULARITY
RELEVANCE 1 2 3 4 5 6 7 8 9 10

13. PASSIONS

14. Title table #
NAME
REACH
POPULARITY
RELEVANCE 1 % 2 3 4 5

15. Title table #
NAME
REACH
POPULARITY
RELEVANCE 1 % 2 3 4 5

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17. Title first page

18. EMOTIONS

19. Title table #
NAME
REACH
POPULARITY
RELEVANCE 1 % 2 3 4 5

20. Title table #
NAME
REACH
POPULARITY
RELEVANCE 1 % 2 3 4 5

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22. Title first page

23. CONNECTIONS

24. Title table #
NAME
REACH
POPULARITY
RELEVANCE 1 % 2 3 4 5

25. Title table #
NAME
REACH
POPULARITY
RELEVANCE 1 % 2 3 4 5

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27. Title first page

28. INFLUENCERS

29. Title table #
NAME
REACH
POPULARITY
RELEVANCE 1 % 2 3 4 5

30. Title table #
NAME
REACH
POPULARITY
RELEVANCE 1 % 2 3 4 5

31. Title graphic REACH RELEVANCE Page 1 Page 2 Page 3 Page 4 Page 5
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<0,01%
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32. Title first page