1. 2013-2014

2. Key Audiences Missouri Residents Grantees Donors

3. Missouri Foundation for Child Abuse Prevention Strong Families, Safe Kids Preventing Child Abuse & Neglect through Grant Distribution, Education & Awareness Theme/Slogan

4. Advertising / Media Activity Plan Public Relations / Social Media Activity Plan Prevention Campaigns Donor Campaigns Media Mix

5. Prevention Campaigns Not Even For A Minute (NEFAM) ~Never leave children unattended in or around vehicles Shaken Baby Syndrome (SBS) Prevention ~Never Shake Parent with Patience (PWP) ~Stress ~Words Help ~Little Kids Make Big Messes ~Strengthening Families Strengthening Families Initiative (SFI)

6. Four Campaigns – Primary (Statewide) Mediums Include: Radio, Parenting Magazines, Online Advertising & Cable TV PSAs July/August -- NEFAM December – Stress, Words Help & Parent with Patience February/March -- Parent with Patience (coupled w/Tax Check-off) April -- All Messaging *Child Abuse Prevention Month & Strengthening Families Campaigns supported by the Public Relations / Social Media Campaign Three Campaigns – Secondary (Targeted) Mediums Include: Hispanic Radio and Metro Transit Hispanic Radio: December -- NEFAM, Never Shake & PWP March -- NEFAM, Never Shake & PWP April -- NEFAM, Never Shake & PWP Metro Transit: December -- Stress March – Words Hurt April – Strengthening Families Campaigns supported by the Public Relations / Social Media Campaign Prevention Media Plan

7. Not Even For A Minute (NEFAM) Print, Radio ads & Cable PSA Listen (Radio): NEFAM - Kids Vehicles Get Hot Fast Watch (Cable): 2013 Not Even For A Minute

8. Never Shake A Baby (SBS) Print & Radio ads Listen: Babies Cry

9. Listen: Uh Oh Stuff Happens

10. Parent with Patience (PWP) Cable TV PSA Watch: Parent With Patience - Mud

11. License Plate Tax Check-Off General Donations ~End-of-Year ~Matching Gift ~Other Donor Campaigns

12. Three Campaigns Primary (Statewide & Secondary) Mediums Include: Radio, Print & Cable TV PSAs November/December -- General Donation (end-of-year, matching gift, license plate) February/March -- Tax Check-off (coupled with PWP) June -- License Plate Campaigns supported by the Public Relations / Social Media Campaign Donor Media Plan

14. Listen: SFX Too Early You Do We Do

15. Listen: Everyones Responsibility The Beach

16. Listen: Do It For Me SFX You Do We Do – Kids Everyones Responsibility

17. Watch: Kids Count on Us Not Even For A Minute

18. Radio – Missourinet statewide radio, targeted & metros Radio – Hispanic in St. Louis, Kansas City, Columbia Print – Parenting Magazines Print – Rural Missouri Magazine Transit – MetroLink & Buses in St. Louis & Kansas City Website Public Relations Efforts – traditional & social media Facebook – Targeted Online Advertising Cable Television / Public Access Channel PSAs Twitter Prevention $ense Never Shake/Safe Sleep DVD Texting: Positive Parenting Messages Print Materials (brochures, posters, banners, magnets, electronic forms, etc.) Special Events/Exhibits Media Mix

19. Radio Campaigns Statewide

20. Web Page http://ctf4kids.org/

21. Public Relations Efforts Integrated with all prevention & donor messaging Drive all traffic to website Year-round/monthly/weekly/daily Social Media * Facebook Messaging * Twitter * Web * Blogs * Texting: Positive Parenting Messages * Podcasts * Animoto * Prevention $ense * Pinterest Other PR Efforts, including news releases, interviews, etc.

22. Facebook Targeted Advertising

23. Prevent Shaken Baby Syndrome (SBS)/ Safe Sleep DVD

24. Banners

25. New Initiatives State Departments Outreach Refresh NEFAM materials CTF 30 th Anniversary (August 2013) Add specialty CTF license plate design Matching Gifts Focus on: Strengthening Families Campaign Neglect Prevention Campaign Sexual Abuse Prevention Campaign Safe Sleep Campaign