1. MTV AND Product Placement Heeryung & Winston

2. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect our personal value on the products being advertised? What techniques, i.e. language does MTV use in order to manipulate viewers? What techniques, i.e. language do companies and artists use in music videos in order to manipulate viewers?

3. What is MTV?

4. What is Product Placement?

5. Activity: Can you identify what products are being advertised in these video clips? Television shows

6. The Hills Video

9. Music Videos Activity: Can you identify what products are being advertised in these video clips?

10. Music Video

11. How does TV shows in MTV manipulate us?

12. How do companies use music videos created by artists to help sell their to us (viewers)?

13. Language used by MTV

14. Language used in articles talking about changes and effects in product placement lately. Please refer to handout

15. Language used in articles suggesting better ways to have product placement in music videos. Please refer to handout

16. Conclusion

17. Citations Cradon, Elizabeth. Is product placement going too far? Gair Rhydd Cardiffs Student Weekly. ND. 13. Apr. 2011..http://www.gairrhydd.com/comment/opinion/946/is- product-placement-going- to-far Cruz, Taio. Higher YouTube. 19 Nov 2010. 13 Apr. 2011..http://www.youtube.com/watch?v=KRBS5WZMdik Fitzgerald, Giles. "A TIME AND A PLACEMENT." Music Week (2011): 18. MAS Ultra - School Edition. EBSCO. Web. 13 Apr. 2011. Lady Gaga. Bad Romance. YouTube. 23 Nov 2009. 13 Apr. 2011..http://www.youtube.com/watch?v=qrO4YZeyl0I

18. Lopez, Jnnifer. On the Floor. YouTube. 3 Mar 2011. 14 Apr. 2011..http://www.youtube.com/watch?v=t4H_Zoh7G5A Magee, Kate. Feature: Product Placement-A Place For PR?. PRWeek. 7 Apr 2011. 14 Apr. 2011..http://www.prweek.com/uk/news/features/1064300/ Feature-Product-placement---place-PR/ McClellan, Steve. The Hills Is Alive: MTV research links cross-platform marketing to brand affinity among Web users. Adweek. 5 May 2008. 17 Apr. 2011..http://www.adweek.com/aw/content_display/news/a gency/e3i26f1bfd408799a204314aa22cf15c8a5 Patterson, Joseph. Love it or hate it, product placement is here to stay!. MTV. 24 Mar 2011. 17 Apr. 2011..http://www.mtv.co.uk/music/urban/263371- love-it-or-hate-it-product-placement-is-here-to-stay

19. Regis, Sian-Pierre. What if Product Placement In Music Videos Went Toward A Good Cause?. MTV Act Blog. DN. 14. Apr. 2011..http://act.mtv.com/posts/what-if- product-placement-in-music-videos-went-towards-a- good-cause/ Spears, Britney. Hold It Against Me. YouTube. 17 Feb 2011. 13 Apr. 2011..http://www.youtube.com/watch?v=-Edv8Onsrgg