1. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
Households %
Households by PRIZM NE Segment
2,403,575
109,949,228
Ranked PRIZM NE Social Groups
T2 - Country Comfort
15.47%
T4 - Rustic Living
11.46%
T3 - Middle America
14.37%
10.31%
T1 - Landed Gentry
12.19%
10.11%
11.52%
U1 - Urban Uptown
8.59%
S4 - Inner Suburbs
8.60%
8.32%
S3 - Middleburbs
7.78%
S2 - The Affluentials
7.60%
C3 - Micro-City Blues
7.43%
C2 - City Centers
7.29%
7.09%
6.50%
6.62%
6.16%
S1- Elite Suburbs
2.82%
5.11%
C1 - Second City Society
2.27%
U3 - Urban Cores
5.09%
U2 - Midtown Mix
1.57%
4.62%
1.19%
1.09%
4.22%
Unclassified
0.00%

2. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
Households %
U1 - Urban Uptown
26,223
1.09%
9,448,679
8.59%
04 Young Digerati
2,836
0.12%
1,375,891
1.25%
07 Money & Brains
3,652
0.15%
2,271,572
2.07%
16 Bohemian Mix
3,086
0.13%
2,039,556
1.85%
26 The Cosmopolitans
4,753
0.20%
1,322,925
1.20%
29 American Dreams
11,896
0.49%
2,438,735
2.22%
U2 - Midtown Mix
37,648
1.57%
5,077,544
4.62%
31 Urban Achievers
6,674
0.28%
1,873,089
1.70%
40 Close-In Couples
9,197
0.38%
1,297,051
1.18%
54 Multi-Culti Mosaic
21,777
0.91%
1,907,404
1.73%

3. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
U3 - Urban Cores
28,571
1.19%
5,591,571
5.09%
59 Urban Elders
3,812
0.16%
1,500,247
1.36%
61 City Roots
12,051
0.50%
1,324,991
1.21%
65 Big City Blues
3,556
0.15%
1,329,113
66 Low-Rise Living
9,152
0.38%
1,437,220
1.31%
S1- Elite Suburbs
67,724
2.82%
5,622,638
5.11%
01 Upper Crust
14,810
0.62%
1,666,836
1.52%
02 Blue Blood Estates
14,962
1,080,848
0.98%
03 Movers & Shakers
19,130
0.80%
1,734,579
1.58%
06 Winner's Circle
18,822
0.78%
1,140,375
1.04%

4. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
S2 - The Affluentials
170,491
7.09%
8,360,679
7.60%
08 Executive Suites
12,390
0.52%
1,169,479
1.06%
14 New Empty Nests
22,117
0.92%
1,158,142
1.05%
15 Pools & Patios
26,943
1.12%
1,353,476
1.23%
17 Beltway Boomers
22,183
1,056,083
0.96%
18 Kids & Cul-de-Sacs
31,600
1.31%
1,707,202
1.55%
19 Home Sweet Home
55,258
2.30%
1,916,297
1.74%

5. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
S3 - Middleburbs
186,902
7.78%
6,774,660
6.16%
21 Gray Power
22,287
0.93%
1,162,080
1.06%
22 Young Influentials
42,331
1.76%
1,622,973
1.48%
30 Suburban Sprawl
46,251
1.92%
1,444,129
1.31%
36 Blue-Chip Blues
34,160
1.42%
1,362,607
1.24%
39 Domestic Duos
41,873
1.74%
1,182,871
1.08%
S4 - Inner Suburbs
206,784
8.60%
5,078,654
4.62%
44 New Beginnings
80,409
3.35%
1,708,932
1.55%
46 Old Glories
44,946
1.87%
1,092,098
0.99%
49 American Classics
35,551
1,124,829
1.02%
52 Suburban Pioneers
45,878
1.91%
1,152,795
1.05%

6. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
C1 - Second City Society
54,598
2.27%
4,635,170
4.22%
10 Second City Elite
18,027
0.75%
1,299,663
1.18%
12 Brite Lites, Li'l City
20,508
0.85%
1,624,448
1.48%
13 Upward Bound
16,063
0.67%
1,711,059
1.56%
C2 - City Centers
159,036
6.62%
8,016,669
7.29%
24 Up-and-Comers
24,256
1.01%
1,345,154
1.22%
27 Middleburg Managers
37,780
1.57%
2,055,156
1.87%
34 White Picket Fences
19,416
0.81%
1,385,173
1.26%
35 Boomtown Singles
28,750
1.20%
1,350,821
1.23%
41 Sunset City Blues
48,834
2.03%
1,880,365
1.71%

7. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
C3 - Micro-City Blues
178,579
7.43%
7,146,477
6.50%
47 City Startups
33,652
1.40%
1,363,111
1.24%
53 Mobility Blues
40,573
1.69%
1,435,560
1.31%
60 Park Bench Seniors
23,876
0.99%
1,221,808
1.11%
62 Hometown Retired
31,322
1.30%
1,256,741
1.14%
63 Family Thrifts
49,156
2.05%
1,869,257
1.70%
T1 - Landed Gentry
292,896
12.19%
9,143,703
8.32%
05 Country Squires
48,156
2.00%
2,009,880
1.83%
09 Big Fish, Small Pond
68,304
2.84%
2,352,022
2.14%
11 God's Country
34,321
1.43%
1,686,225
1.53%
20 Fast-Track Families
63,201
2.63%
1,611,470
1.47%
25 Country Casuals
78,914
3.28%
1,484,106
1.35%

8. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
T2 - Country Comfort
371,800
15.47%
11,117,646
10.11%
23 Greenbelt Sports
42,205
1.76%
1,788,064
1.63%
28 Traditional Times
85,651
3.56%
2,931,705
2.67%
32 New Homesteaders
65,296
2.72%
2,151,180
1.96%
33 Big Sky Families
64,748
2.69%
1,788,172
37 Mayberry-ville
113,900
4.74%
2,458,525
2.24%
T3 - Middle America
345,374
14.37%
11,331,855
10.31%
38 Simple Pleasures
75,274
3.13%
2,770,796
2.52%
42 Red, White & Blues
45,285
1.88%
1,297,475
1.18%
43 Heartlanders
58,974
2.45%
2,227,418
2.03%
45 Blue Highways
61,567
2.56%
1,880,346
1.71%
50 Kid Country, USA
38,535
1.60%
1,340,551
1.22%
51 Shotguns & Pickups
65,739
2.74%
1,815,269
1.65%

9. IN and US PRIZM NE Social groups Profile Reports
Indiana
All of US
Social Groups
T4 - Rustic Living
276,949
11.52%
12,603,283
11.46%
48 Young & Rustic
51,852
2.16%
2,165,554
1.97%
55 Golden Ponds
47,831
1.99%
1,927,889
1.75%
56 Crossroads Villagers
47,221
1.96%
2,192,714
57 Old Milltowns
39,281
1.63%
1,565,868
1.42%
58 Back Country Folks
47,721
2,646,747
2.41%
64 Bedrock America
43,043
1.79%
2,104,511
1.91%
Unclassified
0.00%