1. Web 2.0 and it's significance to the future of web technologyby
Jethro Musoke
System Development & Quality Assurance Analyst
Offshore Technical Agency

2. Outline What is Web 2.0 Dot-Com bubble Principles and Practices
Web 2.0 Design Patterns
Web 2.0 Design Features
Social risks
Over hyped?
Questions

3. Web 2.0 an attitude not a technology
the web as platform e.g. Microsoft and Google
glocalization ("making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful fashion that is globally accessible")
when data, interface and metadata no longer need to go hand in hand
action-at-a-distance interactions and ad hoc integration
power and control via APIs
giving up control and setting the data free

4. The dot-com bubble sometimes the "I.T. bubble" 1995- 2001
New internet based companies (founding and spectacular failure)
Free spending - "Get large or get lost"
Stock markets - Soaring stocks
Over hyped?!

5. Companies significant to the bubble
Boo.com, spent $188 million in 6 months in an attempt create a global online fashion store. Went bankrupt in May 2000.
eToys, share price went from the $80 reached during its IPO in May 1999 to less than $1 when it declared bankruptcy in February 2001.
Cisco - the most prominent network equipment manufacturer at the time
GeoCities, purchased by Yahoo! for $3.57 billion in January 1999
Network Solutions, the key domain name registrar for WWW names at the time

6. Companies significant to the bubble – cont’d
CDNOW, now owned by Amazon.com
PayPal, now a subsidiary of eBay
theGlobe.com, set a record for one-day share price gain (606%) on its IPO, hitting $97; shares now trade for less than a nick
Yahoo
Amazon

7. Web 1.0  Web 2.0 DoubleClick-->Google AdSense Ofoto-->Flickr
Akamai-->BitTorrent
mp3.com-->Napster
Britannica Online-->Wikipedia
personal websites-->blogging
evite-->upcoming.org and EVDB
domain name speculation-->search engine optimization
page views-->cost per click
screen scraping-->web services
publishing-->participation
content management systems-->wikis
directories (taxonomy)-->tagging ("folksonomy")
stickiness-->syndication

8. Principles and Practices
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences

9. The Web As Platform

10. Web 2.0 Design Patterns The Long Tail Data is the Next Intel Inside
Users Add Value
Network Effects by Default
Some Rights Reserved
The Perpetual Beta
Cooperate, Don't Control
Software Above the Level of a Single Device

11. Web 2.0 Design Features Simple layout Centered orientation
Design the content, not the page
3D effects, used sparingly
Soft, neutral background colours
Strong colour, used sparingly
Cute icons, used sparingly
Plenty of white space
Nice big text

12. Centered orientation

13. Strong colour, used sparingly

14. Cute icons, used sparingly

15. Plenty of white space

16. 3D effects, used sparingly

17. Green is the new grey

18. Rounded everything

19. Nice big text

20. Logos

21. Social Risks User Generated Content Sustainability
Idle and Malicious Talk (Social Gossip)
Anti-Social Behavior
Who owns the data?
XMLHttpRequest protocol – security concern

22. Questions
Over hyped??
Happy to answer you questions…

23. Jethro Musoke Graduate MUK, BSc Computer Science
IT Exposure from Jan 2001 as an intern in Uganda
System Development & Quality Assurance Analyst, OFFTECH, a wholly owned subsidiary of Infoma Corporation NJ, USA (
OFFTECH Services:
Website Development, Hosting and Support including Ecommerce
Community Website Design, Development and Operation
Technical Documentation
IT Product and Service Definition and Evaluation
Bid Preparation, Evaluation and Monitoring