1. Identity and Ideologies
Chapter 1 –
1.3 – explore factors that may influence individual and collective beliefs and values
1.4 – identify historic and contemporary expressions of individualism and collectivism

2. What is identity? The term identity has a wide range of meanings
Two types of identity we frequently refer to include:
Personal identity: the idea you have of yourself as a unique individual
Collective identity: one that you share with other people as a member of a larger social group, such as linguistic, faith, cultural or ethnic group

3. Aspects of identity
Beliefs and values can influence our behavior and choices and guide us in our interactions with others
Ideology also influences a person’s identity. An individual might embrace a particular ideology because it mirrors certain beliefs and values about the world the individual already has. Once people consciously embrace an ideology, it may cause them to re-examine and reinterpret their own lives according to the principles of that ideology.

4. Collective and individual identity
Factors that may influence individual and collective beliefs and values
Beliefs and Values
Collective and individual identity
Personal Identity
Religion
Culture
Spirituality
Language
Gender
Media
Relationship to the land
Environment
Ideology

5. Sources of identity
What factors influence the formation of beliefs and values?
Culture
Language
Religion and Spirituality
Environment & Relationship
to the Land
Gender
Media
Ideology
Using pages in your textbook, explain with an example how each of these factors influences the formation of beliefs and values.

6. Collectivism: ideology that places the needs of the collective (group) before any member of the group
Ex: cooperation, sharing of wealth/resources, well-being of others
Individualism: values the individual above a whole group
Ex: private property, competition, law should protect individual rights

7. Your task:
Read the sections on “The influence of Political Movements: The Famous Five, Kuwait, and Women’s Suffrage” and “Beliefs and Values Reflected in the Canadian Constitution” – pages 19-23
For each example, decide if it is an ideology of collectivism or individualism.