1. For New Year and Christmas celebrations
Winter Festivals
For New Year and Christmas celebrations

2. Introduction

3. Problems: Fluidity of local tourists Irrelevance of Europe
Persuasion of the investor

4. Solutions
Development of domestic tourism, thus less expenses with high quality in our homeland
Winter festival in the format of our culture and traditions
Less costs more profit

5. Format of our festival

6. Our tour package map: Tourist Package №1:
Embankment+ Radisson Hotel= T =$78
Tourist Package №1:
Embankment, Central Park, Han Shatyr, Alau, Barys Arena, Mega Silk Way+ Radisson Hotel= T =$ 90
Tourist Package №2:
City tour+ Borovoe (Accomodation- “KIYZ YUI”) = T =$ 150
Tourist Package №3:

7. Less costs more profit
General visiting Astana for the year: 145 thousands
Duration of Winter Festival: 25 days
Number of guests per month-400 people
Transportation-24 million tenge
( long period )
Marketing-promotion for above 40 million tenge (short period)

8. Average tourist package=
Potential Risks
Average tourist package=
30.000* 400=T
*25= T
(25 Days)
Our cost= T
Our profit=
Thus, no risks!

9. Our competitors Sapporo (Japan) Ottawa (Canada) Harbin(China)
Strengths: 2 million people per week every year.
Weaknesses: 1)Overcrowded
2) Additionally snow is delivered
3)Danger of earthquake and tsunami
Ottawa (Canada)
Strengths: concerts of popular artists, fireworks, so not just the contest of ice figures
Weaknesses: Too Expensive
Too far
Harbin(China)
Strengths: Duration- 1 month
Weaknesses:
Border with North Korea
Too far

10. The target audience Snow is waiting for you!
Domestic tourists - (VFR) and Interstate Business tourism;
International-International Business and tourism; travelers; holidaymakers. (Australia, New Zealand, Singapore, UAE, Kuwait, Russia, China, Turkey).
Snow is waiting for you!