1. Predicted global adspend by medium, 2014
$USbn, Total adspend is $US555bn Source: Warc Data
Extracted from Adstats: Television adspend
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2. Global TV adspend,
US$bn, yr-on-yr % change shown in bars. Figures for 2013 and 2014 are forecasts Source: Warc Data
Extracted from Adstats: Television adspend
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3. TV media inflation forecast by country, 2014
Estimated % change in cost per thousand, 2014 Source: Warc's Media Inflation Forecast, November 2013
Extracted from Adstats: Television adspend
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4. TV marketing budgets by global region, January 2012 – January 2014
Above 50 = generally improving; below 50 = generally declining Source: Warc's Global Marketing Index, January 2014
Extracted from Adstats: Television adspend
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5. Predicted TV adspend by key market, 2014
US$bn. Total TV adspend $152bn Source: Warc's International Ad Forecast, October 2013
Extracted from Adstats: Television adspend
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6. TV adspend forecast by key market, 2014
Yr-on-yr % change at current prices Source: Warc's International Ad Forecast, October 2013
Extracted from Adstats: Television adspend
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7. Non-traditional TV viewing by type of device, 2013
% share. Based on a study of 662 adults in the UK Source: Screenlife: TV in Demand, Thinkbox, July 2013
Extracted from Adstats: Television adspend
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8. Non-traditional TV viewing by location, 2013
% share. Based on a study of 662 adults in the UK Source: Screenlife: TV in Demand, Thinkbox, July 2013
Extracted from Adstats: Television adspend
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