1. Fundamentals on International Business
CHAPTER 1
Chunni Yang
TFSU

2. Learning Objectives Natures of international business
Major players in international business
Forms of international business
Factors influencing international business

3. Definition
International business(IB) is business transactions across national boundaries, which is regarded as an important strategy for companies to expand their sales, to acquire their resources and to enhance their efficiency.
international risks
multinational conflict of interests
diversified environments
influences the economic development of both home and host countries

4. The Major Players nations enterprises international organizations
Source:

5. Source: http://www. kwrintl. com/library/2002/Advisor_15/smile. gif
Source: The original source is Aoki Masahiko and Ando Haruhiko. Mojuruka: Atarashii Sangyo Akitekucha no Honshitsu (Modularity: The Nature of New Industrial Architecture), RIETI Economic Policy Review 4, Toyo-Keizai Shimposha 2002.

6. The Major Forms international trade
e.g. merchandise trade and service trade
international contractual agreements
e.g. licensing and franchising, turnkey projects, and management contracts
international investment
e.g. international direct investment, portfolio investment

7. The Influencing Factors external factors internal factors
Source: John D. Daniels, Lee H. Radebaugh, International Business: Environments and Operations, 7th edition, Addison-Wesley Publishing Company, Inc., 1996; revised by the author.

8. Thank you!