1. The Media and Politics

2. Pros Quick ,easy way to get lots of info to lots of voters
A free open media allows citizens a look into the candidates past, voting record etc.
More informed voters

3. Cons/Issues
Bias- many accuse the media of only presenting one side of the issue
$$$-Ultimately, the news is a business. They’ll report on whatever get the most viewers.
Polling-News often reports who is in “the lead”. How might this affect voters?

4. Recent Issues
2008- One-time presidential hopeful John Edwards political career over after media finds out he fathered an illegitimate child during an affair while his wife was going through breast cancer treatment
2008- Sarah Palin, one-time VP nominee, says media did not want her in office, reports were skewed

5. Persuasive techniques
Testimonial: endorsements from admired individuals
Name calling: linking the opposition to a bad idea or concept; inspiring fear by appealing to feelings or prejudices of the people
Card stacking: presenting only evidence in support of one point of view; distorting or omitting facts

6. How the candidates use the media
Plain folks: trying to convince people that candidate is an ordinary citizen who understands them
Bandwagon: convincing voters that this candidate is the most popular so voters should follow the crowd
Glittering generalities: using broad or vague language with a deep emotional appeal (peace, democracy, America, family)