1. IKEA Catalogue Design
Andrea Grzybowski Oct 7, 2003

2. Audience
P IKEA targets customers with a sense of style, fun, and adventure... but not a lot of money
Gives lots of comprehensive information in order to attract new customers

3. Purpose and Context Catalogue aims to:
P Attract and educate new potential customers
P Entice customers to purchase products; gives specific product information and suggested uses in order to encourage a trip to an IKEA store

4. The IKEA Design Philosophy
Minimal
Clean, simple, straightforward
Grid system for organization
Simple white backgrounds
Text importance communicated by bolding and increased point size

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