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Cost & value main consideration for grocery shoppers in London, as well as distance & location… Which of these are important to you in deciding where to.

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Presentation on theme: "Cost & value main consideration for grocery shoppers in London, as well as distance & location… Which of these are important to you in deciding where to."— Presentation transcript:

1 Cost & value main consideration for grocery shoppers in London, as well as distance & location…
Which of these are important to you in deciding where to buy food & groceries? (%) Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Main grocery Shopper Sample Size: 168.

2 The role of communications channels
Learn about new products Compare products and services Containing vouchers/coupons Show price range Promoting special offers/promotions Deciding where to shop

3 Path to purchase Evaluate Compare Action

4 Food & Groceries Learn about Show price range new products Evaluate 30
Local media Commercial TV Magazines Outdoor National newspaper/website Commercial Radio Cinema 30 % 20 10 Learn about new products Show price range Compare products Learn about and services new products Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question Sample Size: 159.

5 Compare products and services
Food & Groceries Local media Commercial TV Magazines Outdoor National newspaper/website Commercial Radio Cinema 40 % 30 20 10 Compare products and services Deciding where to shop Compare products Deciding where to shop Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question Sample Size: 159.

6 Promoting special offers/promotions
Action Action Food & Groceries Local media Commercial TV Magazines Outdoor National newspaper/website Commercial Radio Cinema % 40 30 20 10 Promoting special offers/promotions Containing vouchers/coupons Source: Newspaper Society Retail Survey 2012/BDR Continental Base: Grocery Shoppers who answered question Sample Size: 159.

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