1. Digital Marketing “REAL Leadership Learning Series” Mr Adrian Chye
General Manager
Mediafreaks Pte Ltd

2. Digital Marketing Tools: Top Social Media Penetration:
Google Trends – quick and free way to check if people knows your product (trending in the market)
Search Engine Optimization (SEO)
Search Companion Marketing (SCM)
Top Social Media Penetration:
Google
Facebook / Instagram
LinkedIn

3. Digital Marketing How to use the Social Media platform for marketing:
Contest
Survey on products could be gathered
Testimonies from consumers
Post vouchers in the social media for use in the stores
Learning Points:
Gifts should be related to the brand to build genuine community to follow your brand subsequently
Social Media can be used for all types of product if used properly (e.g. property launch/sale, F&B)

4. Digital Marketing
5th ‘P’ for Digital Marketing: PARTICIPATION  Social Media (engagement with potential customers)
6 factors to get potential customers to participate:
Social Proof (e.g. use of “micro/nano” social media bloggers with paid media traffic to their blog pages)
Affinity (use of “Influencers” to promote your brand)
Scarcity (offer one and only “hook” for snatch)
Reciprocity
Sampling
Consistency

5. Digital Marketing Art and Science of Presenting Info in Digital Media
Optimise content for the different platforms to capture audience’s attention in 1st 5 seconds
Facebook offers various types of advertisement formats on its platform:
Canvas
Slideshow
Collection Ads
Stories

6. Digital Marketing Art and Science of Presenting Info in Digital Media
Landing page is very important
Webpage must be optimised for conversion to sale
Remove detractors on the webpage to increase leads and direct leads to the desired action
Customer Service Officers talking to the leads are very important to convert leads into sale
Develop 3 sets of content for different groups of visitors to the website for conversion tracking:
“Initial Hello”
Persons who showed interest
Converted Persons then re-marketing

7. Digital Marketing
Additional Skills Required for Current/Future Digital Marketer:
Phone Photography
Phone Graphic Design and Editing
Word press
Data Analytics
KEY: Unique Selling Point (USP) differentiation for your product/brand – Value Proposition!