1. LO: to identify and analyse the effect of presentational features
Higher Paper Question 2
LO: to identify and analyse the effect of presentational features

2. Match the Presentational Features to their effect
Photograph
Makes something seem funny or gets across information in a relaxed way
Cartoon style picture
Is straight and formal so makes it seem serious and trustworthy
Logo
Certain colours make you feel certain ways
Times New Roman type Font
Is rounded and informal so makes it seem fun and relaxed
Comic Sans type font
Acts like a fact and makes something clearer or more realistic
Colour
Makes something seem trustworthy and traditional
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

3. Times New Roman type Font
Answers
Photograph
Acts like a fact and makes something clearer or more realistic
Cartoon style picture
Makes something seem funny or gets across information in a relaxed way
Logo
Makes something seem trustworthy and traditional
Times New Roman type Font
Is straight and formal so makes it seem serious and trustworthy
Comic Sans type font
Is rounded and informal so makes it seem fun and relaxed
Colour
Certain colours make you feel certain ways
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

4. Unit 1 Exam – Question 2
Share: Lesson Objectives and Learning Outcomes
What?
How?
Why?
Assessment
Select material and shape the answer to suit the purpose using PEE.
Identify and analyse the effect of presentational features in different texts and practice using PEE.
To help us understand the meaning behind a text and how to use PEE to develop our written answers
End of module assignment – a 2 hour 15 minute exam focusing on understanding and producing non fiction texts
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade. 4

5. LO: to identify and analyse the effect of presentational features
The language of colour
Nothing ever appears in a text by accident, and this includes the use of colour. Colour is an important way of creating or reinforcing an impression. Research has shown that particular colours are associated with certain moods and feelings.
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

6. LO: to identify and analyse the effect of presentational features
Connotation
When a sign or symbol carries a meaning or suggestions additional to its everyday meaning, the secondary meaning is known as its connotation. For example, the colour white may be used to suggest purity or innocence, since it is a colour often associated with both qualities. However, it may also be used as a background to imply that a setting is unwelcome or desolate.
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

7. LO: to identify and analyse the effect of presentational features
The language of colour
spring
envy
green
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

8. LO: to identify and analyse the effect of presentational features
The Language of Colour
For all the colours in the following list, note at least two things you would associate with each one:
Black
Gold
Pink
Yellow
Red
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

9. LO: to identify and analyse the effect of presentational features
Connotations
Symbols also make us think or feel a particular way. Look at the following images and explain what they suggest to you.
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

10. LO: to identify and analyse the effect of presentational features
Number 1
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

11. LO: to identify and analyse the effect of presentational features
Number 2
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

12. LO: to identify and analyse the effect of presentational features
Number 3
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

13. LO: to identify and analyse the effect of presentational features
Number 4
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

14. LO: to identify and analyse the effect of presentational features
Number 5
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

15. LO: to identify and analyse the effect of presentational features
The Language of Colour
What colours would you use to advertise a healthy food product?
What images/colours/setting would you use to show a car aimed at successful women?
How would you change these images/colours/settings to target a young male audience?
What images do you associate with ‘family’ and ‘home’?
What images do you associate with having a good time with friends?
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.

16. Plenary The devices that are used Why the devices are used
LO: to identify and analyse the effect of presentational features
Plenary
What are three things you need to remember to explain when writing about presentational devices?
The devices that are used
Why the devices are used
The effect the devices have
Grade A/A* students
Give detailed responses using PEE that show a full understanding of the text and answer the question thoroughly.
Grade B students
Present a range of relevant points focused on answering the question, but the explanations lack the detail of an A/A* grade.