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Options for Brand Leveraging
Chapter Eight Options for Brand Leveraging Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-1 Oreo Line Extensions
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-2 Hershey’s Brand Extensions
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-3 Oreo and Reese’s Pieces Co-Brands
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-4 Line Extension Strategies for Hershey’s
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-5 Line Extension Benefits and Risks
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-6 Brand Extension Strategies
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-7 Brand Extension Benefits and Risks
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-8 Co-Brand Benefits
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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Figure 8-9 Co-Brand Risks
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press
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