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2. ATL How Did We Get to the ATL?
: Transit Planning Board created, followed by the new standing ARC Regional Transit Committee and the 2012 failed T-SPLOST referendum
2014: MARTA sales tax referendum passes for expansion to Clayton County with 74% of the vote; bus service started 2015 and commuter rail to come
2015: Georgia General Assembly includes $75 million for transit projects statewide as part of HB 170 transportation funding deal (“GO! Transit”)
2016: General Assembly passes SB 369, allowing the City of Atlanta to vote on a ½% sales tax increase for additional MARTA expansion projects
2017: Georgia House creates Commission on Transit Governance and Funding, which recommends new regional framework and state investment `

3. HB 930: Atlanta-region Transit Link Authority (the ‘ATL’)
Intends to improve coordination, integration and efficiency of transit in Metro Atlanta
HB 930 passed the General Assembly on March 29 and Gov. Deal signed it into law on May 3, creating a new regional governance and funding structure called…
ATL
A unifying entity for the Atlanta region that ensures coordinated transit planning and funding, and increased transparency

4. Support & Increase Economic Development
Why Create The ATL?
Support & Increase Economic Development
Focuses on transit needs for growing metro Atlanta population
Positive
impact on regional mobility
A unifying entity that ensures coordinated planning and funding of transit

5. ATL
Transit Matters to Economic Development… `

6. Importance of Public Transit
ATL
ATL
Residents Say Transit is Important for the Future…
Importance of Public Transit
Residents Say Transit is Important to the Future…
Overall support for public transit remains high as nearly 94 percent of respondents said that public transit was either “Very Important” or “Somewhat Important” for the future of metro Atlanta.
Source: Metro Atlanta Speaks 2016 and 2017 surveys

7. ATL Best Way to Fix Traffic?
Residents Say Transit is Best Long-Term Fix…
Best Way to Fix Traffic?
Residents Believe in Transit as a Long-Term Fix…
When asked what was the best long-term fix for the region’s traffic problems, a plurality of respondents chose “expand public transit.” In fact, that answer was more popular in 2017 than in 2016.
Source: Metro Atlanta Speaks 2016 and 2017 surveys

8. ATL R Regional Governance Regional Transit Plan Transit Funding
Overview of the ATL
A unifying entity that ensures coordinated planning and funding of transit
Regional Governance
Regional Transit Plan R
Transit Funding
Regional Unified Branding `
Interaction with Existing Transit Operators

9. ATL State Level Appointees Local Level Appointees Governor 1 (Chair)
Regional Governance/ ATL Board Structure
16 members, 4 year terms – Designed for regional thought & approach
State Level Appointees
Governor
Lt. Governor
Speaker
GDOT Commissioner
TOTAL
1 (Chair) 2
(Non-voting)*
5*(one third)
16-member board to be named by 12/01/2018
Members will serve four-year terms
One citizen representing each of 10 districts drawn within the 13-county region
Each district board member appointed by caucus of state legislators, county commission chairs and mayors within each district
Two appointees by Speaker of the House
Two appointees by Lt. Governor
One Gubernatorial appointee who serves as Chair
GDOT Commissioner (non-voting)
Local Level Appointees
Caucus of Legislators, County Commission Chairs & Mayors within Districts
TOTAL 10
10 (two thirds)

10. ATL ATL Board Members APPOINTED BY GOVERNOR NATHAN DEAL:
First Meeting December 14, 2018
APPOINTED BY GOVERNOR NATHAN DEAL:
EX-OFFICIO NON-VOTING MEMBER:
CHAIR: Charlie Sutlive, Director of Corporate Communication, Georgia Power
GDOT Commissioner Russell McMurry
BOARD MEMBERS ELECTED BY DISTRICTS:
APPOINTED BY LT. GOVERNOR CASEY CAGLE:
Andy Macke, District 1
Marsha Anderson Bomar, District 2
Steve Dickerson, Sc. D., District 3
Todd Ver Steeg, District 4
Tom Weyandt, District 5
Chuck Warbington, P.E., District 6
Michael Thurmond, District 7
Keisha Lance Bottoms, District 8
Howard Mosby, CPA, District 9
Felicia Franklin Warner, District 10
Mark Toro, Founder, North American Properties Atlanta office
Teddy Russell, President, Russell Landscape Group
APPOINTED BY SPEAKER DAVID RALSTON:
Charlotte J. Nash, Chair, Gwinnett County Board of Commissioners
Rep. Earl Ehrhart, Cobb County (retiring; effective January 14, 2019)

11. ATL
Regional Transit Plan
1 of 2 Core Activities
Cherokee
Clayton
Coweta
Cobb
DeKalb
Douglas
Fayette
Forsyth
Fulton
Gwinnett
Henry
Paulding
Rockdale
6-year and 20-year time horizons
Developed in consultation with the region’s Metropolitan Planning Organizations (MPO): ARC
ATL
Coordinate existing and future transit service
Projects based upon a region-wide approach to the provision of transit services through buses and rail
The establishment of multimodal stations within the jurisdiction of the authority
Enhancement of connectivity throughout the region
Cost-effective expansion of existing transit systems, and
The coordination of schedules and methods of payment for transit service providers
After 1/1/2019, referendum transit projects must be in RTP & approved by the ATL

12. ATL Regional Transit Funds Designated Recipient Role
2nd Core Activity: Management, Allocation & Generation
Designated Recipient Role
ATL’s Scope: All Federal & State Transit Funds in region
ATL can issue its own bonds and work with other state agencies to issue bonds
Up to 30 year, Up to 1% transit-specific SPLOST

13. ATL R Regional Unified Branding
Intent – a seamless customer experience
At Least 10 Public Transit Agencies/Operators
Metropolitan Atlanta Rapid Transit Authority
Cobb County Department of Transportation
Douglas County Rideshare
State Road & Tollway Authority
Gwinnett County Board of Commissioners
Cherokee County Board of Commissioners
Henry County Transit
Forsyth County Public Transportation Dial A Ride
Coweta County Dial A Ride
Enterprise Rideshare
Regional Transit Plan must include plan for the creation of a unified brand to encompass all transit service providers in 13-county region
As of Jan. 1, 2019, any new MARTA asset worth more than $250,000 must display The ATL logo and brand, prominently featuring the acronym “ATL”
As of Jan. 1, 2023, the ATL logo and brand must be used on any and all MARTA property

14. ATL Regional Transit Funds
Special Gwinnett, Cobb & Fulton Provisions
Gwinnett County – referendum on joining MARTA in March 2019 to provide for expanded transit service
Cobb County – can create a special district within Cobb & hold TSPLOST referendum to enter into a contract with MARTA to provide transit services within the district until December 1, 2019
Fulton County – can hold a referendum for additional 0.2% sales tax for transit 

15. ATL The ATL: Regional Opportunities… …Flow from a Regional Outlook
Leverage Technology to mesh existing Transit Services
Explore MaaS to increase seamlessness and improve value – Move from segmented trips to Journeys
Seek out innovative partnerships with Transportation Network Companies to address first mile, last mile and other transit gaps
Plan and adhere to uniform data formats and commit to Open Standards to improve data sharing within the region and with other related Service Providers
Leverage the strengths of existing transit/transportation professionals and reduce redundancies so that collectively we accomplish more with the existing resources we have today
Make it easier for people within Metro Atlanta to go from where they are to where they want or need to be within the Region

16. THANK YOU! Visit Our New ATL Website: atltransit.ga.gov Scott Haggard
Director of Government and External Affairs, ATL/SRTA