1. Marketing Programs

2. Ease of Business
Online tools

3. ContractorNET

4. Look-up Tools

5. Product Information

6. Product Information

7. Ad Builder

9. Proposal Generator

11. Training

12. Other Information
Extended Warranties
Forms
Preferred Vendors

13. “What about brand awareness?”

14. Media fragmentation splinters consumer attention

15. Let’s assume… Every household has an HVAC system
Systems need replacing every 10 years

16. Of a sample of 100 households….

17. 10 households may be in market in a year…

18. Less than one a month…

19. Less than 30% chance they are paying attention…

20. Even less probability they view the chosen media...
Like finding a needle in a haystack.

21. So, what do you do?

22. Industry leading lead management program
Web-based call tracking and call recording
Recover missed opportunities
Lead score – scrubs call list for true leads
Track results – ad source, close rate, and cost per lead
Dealer locator
Targeted mail
Search engine marketing
Other – newspaper, billboard, radio, television, and etc…

23. www. airease.biz

24. ContractorNET home screen

25. eLeads

26. Report home screen

27. Lead Score Summary Radius Mail Targeted Mail Search Engine
Dealer Locator

28. Lead score Each call is reviewed for 30 seconds
2. Capture Every Sales Opportunity
Each call is reviewed for 30 seconds
Identify prospects vs. non-prospects
Unique tracking phone number identifies how many leads each Ad source generates
Allocate your advertising budget based on which Ad sources are delivering results

29. Report home screen

30. Click on speaker to listen to the recorded phone call
Call recording
Click on speaker to listen to the recorded phone call

31. Call recording When are your customers calling Business hours
After hours
What questions are you customers asking
Current promotions
Pricing related
Product related

32. Dealer locator Unique tracking number for call tracking and recording
Link to your own website
Internet marketing initiative will drive more activity to dealer locator

33. Targeted mail Consumer segmentation Enter new markets
AIREASE warranty registration data:
SINGLE FAMILY DWELLING
HOME VALUE: $100k+
HOME BUILT 12 YEARS OR OLD
AGE 50+
Enter new markets

34. Targeted mail – creative
Call to action
Maintenance offer  Service offer  Replacement offer

35. Targeted Mail - Packages
Bronze
3,000 mailers, $4,032 (CAD)
2 drops in one year
Gold
6,000 mailers, $8,065 (CAD)
Platinum
10,000 mailers, $13,441 (CAD)
3 drops in one year

36. Search engine marketing (SEM)
Keywords
PPC
Pay Per Click
Maps
Local Business Listings
PPC
Pay Per Click
Natural Results
SEO

37. Search engine marketing (SEM)
Customized based on the services offered
Pay per click
Adjusts your keyword bid spend based on conversions
Calls
Web Event – form submission or
Optimizing your website to Google
New algorithms
Penalty for “black hat” practices, affected 12% of search results
Favors websites with original, keyword rich, and high-quality content
“Site link” ranking is based on webmaster showing overview of website content, this will improve your overall site ranking with Google

38. Free Template

39. Pilot Program Direct Mail Dealer Dealer 1 Dealer 2 Dealer 3 Spend
$ ,515.00
Leads 5 28 26
Propects 22 19
Cost Per Lead $ $ $
Cost Per Prospect $ $

40. Pilot Program SEM Dealer Dealer 1 Dealer 2 Dealer 3 Spend $ 2,478.24
$ ,478.24
$ ,323.70
Did not participate
Leads 40 8
n/a
Propects 24 2
Cost Per Lead $ $
Cost Per Prospect $
$ ,161.85

42. Questions?