1. What is E- marketing?
Internet marketing is any marketing activity that is connected online through the use of Internet technologies

2. Online marketing comprises not only advertising that is shown on websites, but also other kinds of online activities like and social networking.
Online/ Internet marketing is digital meaning that it is electronic information that is transmitted on a computer or similar device.
Internet Marketing has three cornerstone principles:
1. Immediacy:
Online marketing should responds to online messages and interact with communities (customers) as quickly as possible
2. Personalization
Customers online are no longer faceless.
They are individuals want to be addressed personally.
3. Relevance
Communication online must be interesting and relevant to the reader
The best way to do this is by giving them exact what they want, when they want. |

3. Why we need to be online? Online equivalents of traditional techniques
Your market and competitors are already there.
If you market and sell products or service to a middle class, you need to extend your strategy to include the Internet.
Web users expect the highest convenience and information at their fingertips.
Online marketing is almost always cheaper and more targeted than traditional.
Online equivalents of traditional techniques
Physical Site > Website
Websites as the public face of your company
Before customers would visit or phone your office to find out your product or to make arrangements
Websites can offer these services and offer additional features like online buying, shopping and customer support.

4. Direct Postal mail> email
is the targeted, personalized equivalent of traditional direct mail.
Advantages of Marketing
It is easier for the client to act on the information if you include a link.
It is easy for the customer to opt out of the advertising- or they can share it further if they find the content usefull.
It is easier to construct a specifically targeted list online
It is cheaper and quicker, since there is no printing or posting involved.
Traditional advertising> online advertising
Print, radio and television advertising requires usually requires a large investment for creation.
Online advertising carries- low risk – it can controlled, changed, retracted and modified at any time.

5. Traditional PR > Web PR
Traditional PR usually happens behind closed door- individual complaints can be dealt with in private.
On the web PR takes on different dimensions- because anyone can read what others are saying about your company & product. If the message or product is bad, a substantial crisis can occur.
Word of Mouth > Viral
Traditional Marketing relies heavily on word of mouth to spread slogans.
Online word of mouth has the tendency to spread virally.If every Facebook user has an average of 100 friends, then every profile is just two steps away from 1 million others.

6. Who a customer targeted in Online marketing?
The advertising network can also target based on the profiles of the users:
Geo- Targeting:
Has the ability to target markets by country, province or city, and can even to something as specific as their IP address.
Network / Browser Type:
Markets can further be targeted via networks or browser such as Firefox, Internet Explorer, and Safari.
Connection Type:
Users can segmented and targeted according to their internet connection e.g broadband or dial up connections.
Day and Time
Advertisers can choose the time of day of the week when their adverts are shown.

7. Social Serving
Online marketers gather personal data about users and then serve each user with targeted and relevant advertising.
For example . Facebook will allow advertises to select specific characteristics of users.
Behavioural Targeting
The advertising network uses the profiles of a user (built up over previous web sites visited).
Objectives of Online Marketing:
Building Brand awareness
Creating consumer demand
Informing customers of the advertiser’s ability to satisfy the demand
Driving response and sales.

8. Building Brand awareness
Making people aware of a brand or product is an important long- term goal of Online Marketer.
The better known a brand is the more business they can do.
Online, creative advertising or banner advertising, making it an ideal channel for promoting brand.
2. Creating consumer demand
Online marketer needs to convince consumers about what they should want and why they should want.
3. Satisfying consumer demand
Online marketer to show the consumer how their particular brand or product will best meet the need.

9. 4. Driving response and sales.
All forms of online marketing needs to drive traffic and sales in the long term.
Online advertising can turn the potential customer into an actual customer right there and then.
Because of the commercial nature of the internet, online activities are highly trackable and measurable.

10. Types of Marketing Internet Marketing SEM (Search Engine Marketing)
Social Media
SEO(Search Engine Optimization)
SMO (Social Media Optimization)
SMM (Social Media Marketing)
PPC( Pay per Click)

11. Search Engine Marketing
Marketing
Viral Marketing
Affiliate
Marketing
Internet
Marketing
Bum Marketing
Search Engine Marketing
Pay Per Click Marketing
Video Marketing
Social Media Marketing