1. Tropical Smoothie Café
Brenna O’Regan, Amanda Newsome, Kemper Jones, Jeffrey Joyce, Chris Nguyen

2. Franchise Information
Upscale smoothie and deli café
Founded in Tallahassee, Florida in Oct. 1997
195 domestic and 4 foreign franchises
Healthy alternative to fast-food
$75,000 in liquid assets and overall investment between $200,000- $300,000 to start a franchise
Avg. size of store is 1,400- 2,400 sq. ft.

3. SWOT Analysis Strengths Few competitors in the NRV
Wide breadth of products
Reputation
Weaknesses
Longer food preparation time
Convenience
Expensive prices

4. SWOT Analysis Opportunities Large potential market in the NRV
Uniqueness/ First of its kind in the NRV
Future growth
Threats
Brand name recognition
Substitutable products
Climate
Trends

5. Marketing Strategy
Target Market Characteristics: Age 16-30, Female, White/Caucasian, Middle Class
Market competitive advantage
Ads in newspapers
Daily smoothie promotions
Coupons
VIP Card
Employee Customer Service training

6. Recommendation Consultant team recommends Tropical Smoothie be built.
Why?
Site location & potential target market
Extremely unique with few competitors
Growth opportunities