1. How to complete a
Price: Value map

2. Price: Value Map Weighting Parameter 8.6 £100 0.5
“I must be able to access my library quickly and easily”
0.3
“The MP3 player must be easily transported”
0.2
“It must be aesthetically pleasant”
Score (out of 10)
Narrative
Outcome 8
Easy to access library. Some problems with crashes.
4.0 10
Easily transported. Can be used in a variety of situations
3.0
High end aesthetics. Attractive.
1.6
8.6
£100

3. 11 Best marginal product Best new product 10 9 IPod 8 7 Value 6 5 4
£50
£70
£90
£110
£130
Price 3