1. Bobby Wan ST Electronics
Creating Fabulous Infographics in PowerPoint The Business of Visualization
Bobby Wan ST Electronics

2. Creating Fabulous Infographics Using PowerPoint
Learning Objectives:
What is Infographics?
Effective of Using Infographics
Components of an Infographics
Benefits of Using Infographics
Showcasing Information Using Infographics
Emphasing Data
Condense Large Amount of Info into Pictorial Form
Using Graphics to Reveal Data

3. What is Infographics? Definition Information graphics
Visual representations of data
Present complex information quickly and clearly
Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. The process of creating infographics can be referred to as data visualization, information design, or information architecture. Infographics are a fun and quick way to learn about a topic without doing heavy reading on it. There are many styles of infographics but the ultimate goal is to share them.

6. Infographics is…

7. How everybody else is doing it?

9. 1 3

10. Effectiveness of Using Infographics
 Easy to understand
 More engaging
 Allows sharing
As humans, we are very visual. Ability to quickly interpret visual info is better than words.
More engaging – with such large volume of new content everyday people are inundated.
By creating sth visual, people are more likely to be engaged.

11. Why we need INFOGRAPICS?
The Average Person Remembers About 10 Percent Of What They Hear When Tested 72 Hours Later. But When Visuals Are Added Into The Mix, The Figure Increases To 65 Percent.

12. Example 1

13. Our brains process images much faster than text
Visuals are already a solution for a real-world problem
Traffic signs are designed to convey all the necessary information in as little time as possible.
If they were to rely on text alone, they wouldn’t be fit for purpose.

14. What about this? What’s the message?

15. Visuals help to improve engagement

16. Components of Infographics
Visual
Element
Knowledge Element
Content Element
Infographics
Visual – color coding , graphics, Reference icons
Content – time frames, statistics, references
Knowledge – facts , deductions

17. Benefits of Infographics
 Easy to Share
 Brand Visibility
 Effective Learning Tool
 Enhances Traffic
 Easy Web Transmits
 Customer Engagement
 Viral Marketing Tool
 Highly Effective for SEO
 Easy to Digest

18. Showcasing Information Using Infographics

19. Showcasing Information Using Infographics

20. Showcasing Information Using Infographics

21. $39.5 Emphasizing Data Place numeric data with the description
Adjust the font size of numbers accordingly
Apply WordArt text styles
Use alternate colours
$39.5
Fares received by USA from external visitors
billion

22. Condenses Large Amounts Of Information Into Pictorial Form
Allows creativity and ideas to flow that relates story with intented msg

23. Using Graphics to Reveal Data

25. Universal Studios Singapore
TOP 10 PLACES TO VISIT IN SINGAPORE
Gardens by the Bay
Singapore River
Chinatown
Singapore Zoo
Orchard Road
Sentosa
Universal Studios Singapore
Jurong Bird Park
Marina Bay Sands
Newton Circus

26. Universal Studios Singapore
TOP 10 PLACES TO VISIT IN SINGAPORE
Gardens by the Bay
Singapore River
Chinatown
Singapore Zoo
Orchard Road
Sentosa
Universal Studios Singapore
Jurong Bird Park
Marina Bay Sands
Newton Circus

27. Thank you!
Bobby Wan