1. Malek Ali Vice-President Marketing JobStreet.com
Making an Impact
Raising Your Corporate Image
Through Your Career Site
25 October, 2001
Malek Ali
Vice-President Marketing
JobStreet.com

2. Agenda HR contribution to building corporate image
Benchmarking the Global 500
Candidate expectations
How companies match up to expectations
Options for career website
Copyright 2001 JobStreet.com

3. Agenda HR contribution to building corporate image
Benchmarking the Global 500
Candidate expectations
How companies match up to expectations
Options for career website
Copyright 2001 JobStreet.com

4. Isn’t Raising Image the Job of the Communications Dept?
Yes, that’s the main responsibility of communications and marketing
But not exclusively
Responsibility of all employees
And HR has a key role to play
Copyright 2001 JobStreet.com

5. The Corporate Website Key communication platform
Increasingly first point of contact for customers
Increasingly first point of contact for candidates
Vital medium to convey corporate image
Copyright 2001 JobStreet.com

6. The Careers Section Usually first point of contact for candidates
First impressions of candidates are made (or lost) here
Vital that HR takes ownership of Careers section
Copyright 2001 JobStreet.com

7. Agenda HR contribution to building corporate image
Benchmarking the Global 500
Candidate expectations
How companies match up to expectations
Options for career website
Copyright 2001 JobStreet.com

8. 88% of Global 500 Companies Use Their Corporate Website for Recruitment
Copyright 2001 JobStreet.com
Source: I-Logos Research - Global 500 Website Recruiting 2001 Survey

9. USA leads, followed by Asia-Pacific
Copyright 2001 JobStreet.com
Source: I-Logos Research - Global 500 Website Recruiting 2001 Survey

10. Agenda HR contribution to building corporate image
Benchmarking the Global 500
Candidate expectations
How companies match up to expectations
Options for career website
Copyright 2001 JobStreet.com

11. What Do Candidates Expect (1)?
Ability to apply for positions online
Search jobs database
Listing of up-to-date vacancies
Info on corporate culture/benefits
Corporate website to have a career section
Copyright 2001 JobStreet.com
Source: JobStreet.com Focus Group Results Sep 2001

12. What Do Candidates Expect (2)?
Alerted for future opportunities
Application status update
Application acknowledged
Option of cut and paste form
Ability to apply online
Copyright 2001 JobStreet.com
Source: JobStreet.com Focus Group Results Sep 2001

13. Agenda HR contribution to building corporate image
Benchmarking the Global 500
Candidate expectations
How companies match up to expectations
Options for career website
Copyright 2001 JobStreet.com

14. How Global 500 Companies Stack Up
Careers section
88%
Job listings
76%
Accept applications
71%
Benefits/culture info
55%
Search jobs database
42%
College section
42%
Profiling
19%
Cut and paste resume
14%
Refer a friend 9%
Future alerts 6%
Copyright 2001 JobStreet.com
Source: iLogos Research –Global 500 Website Recruitiing 2001 survey

15. How Do You Stack Up? Job listings Accept applications College section
88%
76%
71%
54%
55%
42%
42%
34%
33%
19%
22%
17%
14% 9% 7% 6% 5% 5% 4%
Job listings
Accept applications
College section
Future alerts
Careers section
Benefits/culture info
Profiling
Refer a friend
Cut and paste resume
Copyright 2001 JobStreet.com
Search jobs database
Source: On-the-spot survey of 183 attendees at JobStreet.com HR seminar (25 October, 2001)

16. Agenda HR contribution to building corporate image
Benchmarking the Global 500
Candidate expectations
How companies match up to expectations
Options for career website
Copyright 2001 JobStreet.com

17. Some Options For Career Website- +
Options
Build it yourself
Greatest control
Expensive
Internal IT resource
Maintenance required
Engage consultants
External IT resource
Control through initial specs
Potentially expensive
Rent it “off-the-shelf”
Inexpensive
Maintenance-free
Forego some customisation
Reliable partner required
Copyright 2001 JobStreet.com

18. HR Plays Key Role In Building Good Corporate Image
Transparent and fair HR policies, responsiveness
Create employee champions
Who will spread the word
Meeting expectations of wider community
Candidates and employees-to-be
Copyright 2001 JobStreet.com

19. Q & A
Copyright 2001 JobStreet.com

20. Thank You Any questions: malek@jobstreet.com
Copyright 2001 JobStreet.com