1. 1 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL Multimedia Messaging Service NOKIA TDOC T2-99677

2. 2 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL SMS Overview Well known service and success story More and more important source for revenue According to Sonera 10 % of the mobile business revenue comes currently from SMS (Helsingin Sanomat 1.9.99) Proprietary messaging enhancements being introduced Forecast for worldwide cellular subscribers and active SMS users, Ovum 1999

3. 3 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL SMS popularity increases Mobile Originated SMS/User/month 0 5 10 15 20 25 FinlandNorwayGermanyItalyUK Source: "3G Mobile" article, 14.7.99

4. 4 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL Sonera SMS revenues share now 7%(10%) Sonera Cellular Revenues 2076 2525 86 190 0 500 1000 1500 2000 2500 3000 1-6/981-6/99 MFIM Sonera SMS based revenues, MFIM Sonera Cellular Revenues, MFIM Source: Sonera Half-year -99 report

5. 5 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL Use Case of SMS Hi Matti, Meet you in this cafe! It's the first café when you walk from the railway station towards the downhill skiing centre. In the corner. Tom Typical use case of SMS: 1) Need to send a message 2) Write the message 3) Send to +35850237691 After few seconds receiver: Message receivers terminal beeps: 1) You have message 2) Read the message

6. 6 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL From SMS towards MMS Case: Picture Messages Picture message: maximum size is 72*28 pixels and Text: displayed after the graphics, maximum size is 120 ascii characters with the biggest possible graphics Guides users towards MMS, first step! Exactly the same use model as in SMS!

7. 7 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL Use Case of MMS Meet you in this cafe! Typical use case of MMS: 1) Need to send a picture 2) Take a picture with camera 3) Add some text to it 4) Send to +35850237691 After few seconds receiver: Multimedia message receivers terminal beeps: 1) You have message 2) Read and view the message 3) Forward, Save, Delete,...

8. 8 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL Multimedia Message Service MMS Cellular Network MMSC Picture Messages Electronic Postcards Video Messages Audio Messages Text Messages … and different combinations @ MMSC - Multimedia Message Service Center Internet

9. 9 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL MMS Overview "Familiar messaging concept" "Clear evolution from SMS, easy-to-use, store & "Clear evolution from SMS, easy-to-use, store & forward, familiar charging concepts, existing customers" "Flexible for future needs, scalable for all terminals" all terminals" "Clear need for instant "person-to-person" messaging has been identified by the success of SMS"

10. 10 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL MMS Overview, cntd MMS will be a service for all mobile users, both business and consumer users, and therefore all mobile categories should be able to support MMS Lightweight protocols needed MMS will be flexible messaging between mobile users, allowing text, video, audio, etc. messaging between mobile users Bearer and network indepence needed to maximise user base Benefit from the SMS success story, even though MMS will be enhanced and new technology including Internet technologies Keep SMS "look and feel" and proceed quickly in standardisation

11. 11 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL MMS, terminal issues Co-existence with SMS is evident, and therefore the commonality need to be maximised in the UI (same "look and feel") MMS customer base should be as large as possible, however MMS should be optional service for terminals in the beginning Up to terminal capabilities, whether it is able to handle small or large set of content types (JPEG, GIF, MP3, MPEG4, …)

12. 12 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL MMS Content Formats A minimum set of content formats needed for "MMS capable" terminals to communicate with each other, to ensure message delivery Minimum set could be e.g.: JPEG images GIF images Text (different char sets) A message will be combined using Multipart MIME with the use of SMIL for syncronisation of modules Part of WAP specification e.g. WAP 2.0

13. 13 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL MMS complements Email MMS as a service is already existing Familiar concept from SMS, used for instant messaging between users ("Almost real-time") Suitable for mobile terminal usage Charging per message No need to remember the messages ("Store and forward") Email as a service is already existing Used for offline communication, not time critical information for consumer users Suitable for desktop PC usage Charging per email not applicable, therefore mainly per traffic charging, which is difficult to sell to users Requires mailbox management, users have already mailboxes and email accounts (ISP, company, …)

14. 14 © NOKIA 1999 MMSdescr.PPT/ 03.08.1999 / TL MMS Network Architecture Overview Future Backbone 3G Backbone 2G Backbone Cellular Network MMSC Internet WAP GW