1. Chapter 6 Writing Memos and Electronic Communication
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

2. Benefits of E-Mail Reduces paper waste
Chapter 6
Benefits of
Reduces paper waste
Conveys convenient communication
Reduces telephone bills
Reduces telephone tag and interruptions
Eliminates time barriers
Allows one message to be sent to multiple recipients
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

3. Guidelines for Preparing Effective Memos and E-Mail Messages
Chapter 6
Guidelines for Preparing Effective Memos and Messages
Use standard headings (to, from, date, subject)
Limit the message to a single topic directed toward a receiver’s needs
Use jargon, technical words, and shortened terms selectively
Use graphic highlighting to enhance readability
Provide a useful subject line
Sequence ideas based on reader reaction
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

4. Effective Subject Line
Chapter 6
Elements of an
Effective Subject Line
Helps reader sort through a crowded mailbox
Describes content in an understanding way
Will be meaningful in the future
Is followed with a restatement of the subject
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

5. Netiquette Fundamentals
Chapter 6
Netiquette Fundamentals
Check promptly
Do not contribute to overload
Use for appropriate messages
Send short, direct messages
Do not send evoking emotion
Beware of viruses and hoaxes
Develop organization habits
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

6. E-Mail Formatting Guidelines
Chapter 6 A a
Formatting Guidelines
Include appropriate salutation and closing
Limit message to one screen
Keep line length and paragraphs short
Use mixed case
Use emoticons and abbreviations in moderation
Include signature file
Proofread message
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

7. Process of Web Development
Chapter 6
Process of Web Development
Creating
Designing
Useful Web Pages
Maintaining
Publishing
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning

8. Guidelines for Developing Web Communications
Chapter 6
Guidelines for Developing Web Communications
Design a tightly organized home page
Assure a united look and feel
Use graphics effectively
Understand the needs of the end user
Business Communication, Anniversary Edition Lehman and DuFrene 2002 South-Western/Thomson Learning