1. Chapters 9 The Fashion Design Segment
Fashion Merchandising

2. Fashion Design Design before manufacturing Price depends on:
Quality of materials
Type and amount of labor
Complexity of style/construction
Reputation of designer/manufacturer
Fashion Price Levels (Women’s)
Designer
Bridge
Better
Moderate
Budget

3. Fashion Design Couture Bridge Lines Better
Original, high priced fashions for tiny “class” market
Top quality and styling
Are custom-made, made-to-order for client
Bridge Lines
“Secondary” lines of well-known designers (Anne Klein, DKNY)
High prices (hundreds of dollars)
Limited edition, expensive fabrics and details
Produced in small quantities
Better
High quality, reasonable price
Available in select specialty and department stores
Liz Claiborne, Jones New York

4. Fashion Design Moderate Budget Medium-priced merchandise
Widely available
Department/chain stores
Gap, Wrangler
Budget
Lowest priced category
Mass market merchandise
Knockoffs (direct line-for-line duplicates of designs)

5. Using Technology in Fashion Design
Designers: Made sketches Draped them in muslin on a dressmaker’s form Then, pattern was made Now, using computer programs Electronic pens with drawing pads

7. Terms to Know Margins Collection Line Logo Licensing Profit per item
Garments shown in a designer’s or apparel manufacturer’s specific seasonal presentation
Line
A group of styles and designs that are produced and sold as a set of new selections for a given season
Logo
Symbol that represents a person, firm, or organization
Licensing
Legal arrangement whereby manufacturers are granted the exclusive right to produce and market goods that bear the famous name of a designer

8. Terms to Know Franchising Fashion Piracy House Boutiques
Contract arrangement in which the designer grants a retailer the right to use his or her famous name and trademarked goods within a particular trading area
Fashion Piracy
Stealing of design ideas without the permission of the originator
Common
U.S. has no legal copyright protection against it
House Boutiques
Small retail shops owned by designers
Haute Couture (oat koo-tur)
Name for the high fashion designer industry of France

9. Ready-to-Wear Manufacturing
Chapter 10
Ready-to-Wear Manufacturing

10. Terms to Know Production Automation Productivity Contractors
Transformation of resources into a form that people need or want
Turns materials into finished products
Automation
Use of machinery to perform physical tasks that were previously performed by humans
Productivity
Measure of how efficiently or effectively materials and the factors of production are used
Contractors
Independently-owned sewing factories (cutting and sewing)
Sometimes used by apparel firms

11. Terms to Know Fashion Seasons and Lines
Manufacturers design, produce, and sell lines for separate
fashion seasons - Distinct selling periods
Spring
Summer
Fall I (transitional)
Fall II (winter)
Holiday (party attire)
Resort/Cruise Wear

12. Terms to Know Grading Import Export
Process of making garment patterns into the complete range of smaller and larger sizes that will be produced
Import
Goods that come into the country from foreign sources
Have risen because of intense competition in apparel industry
Export
Send goods out of the country
Some American apparel producers export some goods