1. Enabling Systemic Change in the Chocolate Industry
Forever Chocolate
Enabling Systemic Change in the Chocolate Industry
April 16, 2019
Description: Cocoa farming is facing unprecedented challenges such as poverty, climate change, deforestation, child labor and more. The industry is working together to address these, but there needs to be greater innovation to create systemic change. Barry Callebaut is implementing a new approach in order to create self-sustaining, scalable solutions to essentially change the foundation of cocoa farming via its Forever Chocolate commitment.

2. Why Systemic Change is Needed
Abject Poverty
Child Labor
Deforestation
April 16, 2019
WHY? -
Farm size
Land Title ownership
Inability to invest
Lack of diversity at farm level
Want and need gap
Community mindset & awareness

3. So that the chocolate we all love will be around
We will lead a movement to make sustainable
chocolate the norm,
So that the chocolate we all love will be around
for generations to come.
Our mission: We will lead a movement to make sustainable chocolate the norm, so that the chocolate we all love will be around for generations to come.
Most importantly, note the phrase – we will lead a movement. I cannot overemphasize that a movement of the entire industry with the support of governments and non-government organizations will be crucial to achieving lasting change for our industry – to guarantee a Forever Chocolate world. We cannot do this alone.
April 16, 2019

4. Driving a movement
April 16, 2019
Forever Chocolate has four goals that we want to achieve by 2025
We will lift more than 500,000 cocoa farmers out of poverty
We will eradicate child labor from our supply chain
We will be carbon and forest positive
We will have 100% sustainable ingredients in all of our products

5. Theory of Change Theory of change:
April 16, 2019
Theory of change:
Outcomes and Targets stay the same, what we test are the activities to achieve these. And what it all needs, is an enabling env

6. Testing some of the activities in order to bring learnings to scale
Self-driving, self-sustaining scalable solutions = SYSTEMIC CHANGE

7. Creating a proven business case
Farm Development Plans
Creating a proven business case
Creating self-driving, self-sustaining, scalable solutions

8. Closing the Need/Want Gap
Farm Development Plans
Closing the Need/Want Gap
Creating self-driving, self-sustaining, scalable solutions
Also and enabler to understand the logistical env to deliver against these plans

9. Financial Institution Support
Farm Development Plans
Financial Institution Support
Creating self-driving, self-sustaining, scalable solutions
Close with: FDPs are supported by Farm Services and Farm Finance

10. Enabling Professional Services
- Supporting environment to provide professional services to support the implementation of FDPs based around set packages to include labor contracting for prof pruners, sprayers, replanting pkgs, soil fertility mgmt, diversification on farm
Farm Services
Enabling Professional Services
Creating self-driving, self-sustaining, scalable solutions
FDPs are supported by Farm Services and Farm Finance
Farm Services = a supporting environment to provide professional services to support the implementation of FDPs based around set packages to include labor contracting for prof pruners, sprayers, replanting pkgs, soil fertility mgmt, diversification on farm, etc. Etc.

11. Proving the business case
Farm Finance
Providing working capital loans enable farmers to rehabilitate their farms --
Move from risk taking to a mainstream model – farmers interacting directly with banks
Proving the business case
Creating self-driving, self-sustaining, scalable solutions

12. Enabling Non-Cocoa Crops
Diversification of Income
Enabling Non-Cocoa Crops
Creating self-driving, self-sustaining, scalable solutions
35% drop in cocoa price – we need to increase the diversity of income on farm by enabling other crops and other sources of income
women’s empowerment –
Price risk resilience at farm level
Market access for other crops
Proven biz case – professionalized systems
Productivity increase on half the land for cocoa, other half other crops
Examples: mushrooms, chickens, cassava, teak, etc etc

13. Enabling Access to Markets
Diversification of Income
Enabling Access to Markets
Creating self-driving, self-sustaining, scalable solutions
35% drop in cocoa price – we need to increase the diversity of income on farm by enabling other crops and other sources of income
women’s empowerment –
Price risk resilience at farm level
Market access for other crops
Proven biz case – professionalized systems
Productivity increase on half the land for cocoa, other half other crops
Examples: mushrooms, chickens, cassava, teak, etc etc

14. Enabling Women’s Income Generation
Diversification of Income
Enabling Women’s Income Generation
Creating self-driving, self-sustaining, scalable solutions
35% drop in cocoa price – we need to increase the diversity of income on farm by enabling other crops and other sources of income
women’s empowerment –
Price risk resilience at farm level
Market access for other crops
Proven biz case – professionalized systems
Productivity increase on half the land for cocoa, other half other crops
Examples: mushrooms, chickens, cassava, teak, etc etc

15. Creating self-driving, self-sustaining, scalable solutions
Empowering Communities
Creating self-driving, self-sustaining, scalable solutions
How communities take responsibility for behavior change around:
Professionalization
Child labor topics
Deforestation
etc

16. Our Preferred Vehicle to Deliver Forever Chocolate Commitments
Scaling Impact | Driving Change
Helping to eradicate extreme poverty in cocoa communities where the Foundation works
Mission To improve the livelihoods of cocoa farmers and their communities through sustainable, entrepreneurial farming, improved productivity and community development.
Our preferred vehicle to deliver upon our commitments is via the Cocoa Horizons Foundation.
Launched by us in Sept 2015 to scale impact and drive change in cocoa farming communities.
The Foundation funds both productivity and community activities to achieve its mission: to improve the livelihoods of cocoa farmers and their communities. And by doing so, this is the way that we can help to ERADICATE POVERTY, the underlying challenge and root cause of the key problems impacting our sector.
The Cocoa Horizons methodology is currently being updated to align with our Forever Chocolate targets, to ensure we first meet these targets in Cocoa Horizons communities.
April 16, 2019