1. Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth Thea Pulliati Kayla Terry

2. Strategic Plan Strategy I: Create online presence for Paradigm Strategy II: Develop a Visual Identity for Paradigm

3. Creating an Online Presence Secure Paradigm E-mail address Utilize Twitter page to periodically reveal information about the campaign and the opening of Paradigm Café Once Paradigm is open, use Facebook fan page to give specific and detailed information about Paradigm Café Produce a social media guide

4. @ParadigmTusc

5. Social Media Guide Contains instructions on maintaining social media sites connected to Paradigm Café

6. Visual Identity Create a visual identity system to unify Paradigms communication tools and official documents Create a logo that suits Paradigms identity Develop promotional material for the reveal campaign

7. Visual Identity System Contains standards for logo, type, graphics and colors for all things visual.

9. Promotional Material