2. Effective Communications – Reaching Your Audience

3. What is Public Relations?
“Public Relations helps an organization and its publics adapt mutually to each other.”
(Public Relations Society of America)

4. PR x E = SS T

5. Student Success Public Relations community students staff
Increased confidence
participation
comfort
pride
Student Success

6. Jake Henry, Aaron Woody (Journal of School Public Relations – 2013)
“Effective communicators…ask themselves, ‘What do we want the audience to know, and what do we want them to do?’ “
Jake Henry, Aaron Woody (Journal of School Public Relations – 2013)

8. Young, Rodriguez & Lee (2001)
“trust plays an important role in the development and sustenance of meaningful parental involvement”
Young, Rodriguez & Lee (2001)

9. Establishing trust
Working with everyone
Celebrating success
Being enthusiastic and tenacious