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Royal Bolton Hospital Changing the whole food environment
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Hospitals Significant reach and influence within local community. staff, patients and visitors. large workplace employing thousands of people. daily interaction with thousands of patients & visitors Requirement to tackle staff ill health and promote good health (Boorman) Desire for good nutrition as part of treatment goals & food for convenience. – trusted brand (hospitals perhaps more so?)
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Obesity Products high in fat, salt & sugar (HFSS) contributes significantly to obesity - If hospitals provide then fair to say ARE contributing to obesity by: 1. Increasing access to them 2. Giving credibility to HFSS food & drink products 3. Neutralising public health messages about potential harm
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Malnutrition Eating energy-dense (ED) and/or high fat salt & sugar (HFSS) food/drink with little or no nutrition. Patients – may refuse, miss or only partially eat prepared nutritionally balanced meals if full on ED HFSS products Staff - facilitating short term energy boost intakes - weight gain - low nutrition Visitors – normalisation/promotion of HFSS products – may validate & encourage further consumption?
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Removed salt from tables. Removed high-sugar drinks & high-fat crisps from sale*. Restricted size of chocolate bars (max 60g), flapjacks, muffins and large packets of biscuits (includes WRVS shops) Established weekly fruit & veg market & mobile fruit & veg van for staff & visitors Traffic light labelling on restaurant menu. Prohibiting multi-buy deals e.g. buy one get one free or 3 for price of 2 Developed the Less campaign to support physical changes Redesigned children's menu encouraging healthier meal choices Established a Food and Nutrition Working Group Developed a trust food policy Working with Council Leisure Services to mirror improvements Weve made a start....
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Traffic light labelling
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Less campaign
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Weekly fruit & veg market
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Weekly mobile fruit & veg van on site
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After the changes
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WRVS shop
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Trust owned cafe
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Trusts vending machines
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WRVS shop
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Next steps...remove multi-buys
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OK with this multi-buy
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What is acceptable trade within a hospital/NHS environment?
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Electronic cigarette shops - A known public health problem?
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Betting shops - public health problem?
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Fruit machines – Public health problem?
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....Public health problem?
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Brand stretching.....
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Target audience......
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If put to a public vote?…….. IS IT ACCEPTABLE FOR HOSPITALS TO PROMOTE & SELL PRODUCTS HIGH IN FAT, SALT AND SUGAR? Yes No
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Take home messages.....
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Dont have too much sugar!
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ALL hospitals need to run similar campaigns – it CAN & MUST be done! Individual hospitals can only make statements – a network of hospitals can start a revolution!
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THANK YOU Gary Bickerstaffe Health Improvement Specialist (Health Settings) Room 23, Rivington Unit, Royal Bolton Hospital Tel: 390749 xt 5749 gary.bickerstaffe@boltonft.nhs.uk
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