1. Which of these statements do you most agree with?
STARTER:
Which of these statements do you most agree with?
Advertising makes us buy things we don’t need
Advertising makes us feel inadequate by using images of successful people with perfect lives
Advertising enables independent television channels, radio stations, newspapers and magazines to exist (that’s where they get most of their money from)
Adverts for children’s products make it difficult for parents to say no to toys, sweets, games etc, and encourage kids to want unhealthy foods
Adverts can be very entertaining
Advertising convinces us that something is useful and desirable when really it isn’t

2. Advertising
Write brief answers to these questions: 1. There are 2 main types of advertising campaigns – what are they? 2. Are all companies allowed to advertise what they want, where they want? If not, who stops them?
The Communications Authority/The Broadcasting Authority 3. What makes a good advert?

3. Advertising: a way of promoting products, services or information.
Advertising as a media form:
Institutions/Regulation.
Genre.
Narrative.
Representation.
Intertextuality.
Technology.
Advertising:
funds much media
a way of promoting
products, services or
information.
a form of communication
between manufacturer and
consumer.
a physical commodity.
an integral part of culture.
an important economic
force.
targets specific audiences.

4. Advertising – does it influence us?
Advertising is the most obvious form of media which influences us.
It works otherwise so much money wouldn’t be spent on it.
We may not need new products; but advertising can make them incredibly desirable. Advertising creates a need which may not have previously existed.
How susceptible do you think you are to advertisements? Which ones?

5. Linguistic techniques?
What techniques can you think of which adverts use to persuade?
Linguistic techniques?
Use of images?
Use of narratives?
Other methods…

6. Which techniques are used here to convince us to buy the products?
READ THE LANGUAGE OF PERSUASION SHEET.
Which techniques are used here to convince us to buy the products?
M&S ‘food porn’ advert
Marks And Spencer - Christmas Food 2006

7. Key elements Who is the target audience?
Representation of gender, age, ethnicity, celebrity...?
Textually analyse the mise-en-scene
What is the USP?
What are the connotations of the product name?

8. Plenary
What are the 3 forms of media which attract the most advertising revenue?
Name 3-5 forms which attract the least revenue.
How does advertising work on the psychology of the consumer?
Name 6 techniques can be used in the language of persuasion.