1. STAKEHOLDER
INTERVIEWS

2. WHAT TO USE IT FOR?
Mostly the first step of any UX project is to interview the stakeholders. They are the ones who define the basics success criteria. Stakeholder interviews can be used as the initial kickoff meeting and provide a better “behind the scenes” understanding.
The point of stakeholder interviews is mainly to be clear on the business and technical requirements of a project. Getting a straightforward answer on these early on will set you in the right direction going forward, and making a record of these answers will give you ground to stand on later in defending some design choices.
Additionally, stakeholder interviews make the stakeholders feel heard, validating that their opinions matter.
The questions you ask will vary depending on the type of stakeholder you’re speaking with.
© 2016 Cognizant

3. WHICH CUSTOMERS AND USERS ARE MORE IMPORTANT?
WHAT IS THE PRODUCT?
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WHO WILL USE IT?
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WHAT DO USERS NEED?
WHICH CUSTOMERS AND USERS ARE MORE IMPORTANT?
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WHAT CHALLENGES DO WE FACE?
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THINGS TO WATCH OUT FOR:
PRESUMED CONSTRAINS WHY ARE THEY CONSTRAINS?
JUMPING TO SOLUTIONS WHAT PROBLEMS THIS SOLUTION SOLVE?

4. ALL STAKEHOLDERS WHAT IS YOUR ROLE IN THIS PROJECT?
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WHAT WORRIES YOU ABOUT THIS PROJECT?
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WHAT’S THE WORST THING THAT COULD HAPPEN?
WHAT SHOULD THIS PROJECT ACCOMPLISH FOR THE BUSINESS?
HOW WILL YOU, PERSONALLY, DEFINE SUCCESS FOR THIS PROJECT?
HOW WOULD YOU LIKE TO BE INVOLVED IN THE REST OF THE PROJECT AND HOW TO REACH YOU?

5. MARKETING
WHO ARE YOUR CUSTOMERS/USERS TODAY AND HOW DO YOU WANT THAT TO BE DIFFERENT IN FIVE YEARS?
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HOW DOES THIS PROJECT FIT INTO THE OVERALL PRODUCT STRATEGY?
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WHO ARE THE BIGGEST COMPETITORS AND WHAT WORRIES YOU ABOUT THEM?
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HOW DO YOU EXPECT TO DIFFERENTIATE THIS PRODUCT?
USING A FEW KEYWORDS, HOW DO YOU WANT PEOPLE TO SEE YOUR BRAND (BOTH THE COMPANY BRAND AND THE PRODUCT BRAND)? IF YOUR COMPANY WERE A CAR, WHAT KIND OF CAR WOULD IT BE?