1. by Richard Stapleton and Daniel Condo
Product Research:
by Richard Stapleton and Daniel Condo

2. Intro and Overview Insanity is a 2 month DVD workout regimen
Form of High Intensity Interval Training they call MAX Interval Training
High intensity Cardio that incorporates Plyometrics
Total body workout
No equipment
10 different workouts ranging from minutes
6 days of work 1 day of rest
Includes Dietary guide and Online support

3. Promotional Ad:

4. What Attracts Consumers
Extreme transformations; Testimonials
No equipment required
Quick at home workouts
Challenging
Only takes 2 months

5. Effectiveness of Advertising
Tries to appeal to people who have some experience working out
“Beachbody sold 10 million DVDs featuring Shaun T, resulting in sales of $350 million” - Forbes
Late night infomercials
Presented as a Challenge: “Earn it”

6. Claims “The hardest workout ever put on DVD” –Beachbody.com
Get a year’s worth of results in just 60 days
Total body workout
Burn Fat

7. Misconceptions Not for Beginners
Shouldn’t have any medical conditions; Get clearance from PCP
Not Easy
Not Fun

8. Cost
$ plus S+H
No others associated costs

9. Recommendations Con’s Pro’s Not for everyone Quick
Difficulty can be discouraging
Can get Repetitive
Doesn’t address flexibility
Doesn’t put on mass
Pro’s
Quick
No equipment
Burns fat
Sculpt muscles
Builds strength
Recommend it?
-Yes, if you are already in decent shape and you want to take your fitness to the next level

10. Quiz How long is the average Insanity workout?
How many days of rest do you get?
How long is the Insanity program?