1. **Products include both goods and services
What is Marketing?
Everything it takes to get a product from the producer to the consumer…
**Products include both goods and services
Planning what product you sell
Pricing your product
Finding a place to sell your product
Promoting your product

2. What will I understand at the end?
Marketing:
Marketing mix—Product, Price, Place and Promotion
Marketing benefits and utility to economy and consumers
The Marketing Concept—profits vs. customer satisfaction
Understanding markets—Methods used to reach customers including target marketing and market segmentation including demographic, geographic, and psychographic trends

3. What will I understand at the end?
Branding:
How are you a “brand”? Brands are valuable!
Importance of branding in product planning
Branding strategies—brand names, trademarks, packaging
Product Planning
Introducing a new product to the market
Determining value of products
Product Life Cycle
Consumerism and Social Responsibility
How do businesses make decisions that are socially responsible?
What is green marketing?
Fighting for your rights or consumerism!

4. What will I understand at the end?
Distribution
Getting products from the producer to the consumer (distribution)?
How has the Internet changed marketing?
Marketing Research
How do businesses find out information to make product planning decisions?
Types of marketing research
Primary vs. Secondary research
Cool, crazy ways business learn about consumers

5. Marketing Is All Around Us!
Why do you think that marketing is everywhere in society?
What activities have you observed that are part of marketing?
How would you define marketing?

6. Why is marketing important to our economy?
Marketing of products/services add utility or usefulness
Marketing helps lower prices because of competition
Marketing provides for new and improved products
4 out of 5 jobs require Marketing skills
More CEO’s reach the top of their organizations through marketing and sales
Everyone uses persuasive selling skills

7. You are a Product! You market yourself to employers
You market yourself to colleges
You market yourself to your parents

8. That’s Me!! Purchased something on line
Purchased something in a bricks and mortar store
Went out to eat
Went on a vacation
Heard of the Lincoln branding campaign
Bought music
Filled out a survey
Heard of DECA

9. “Life is Right in Lincoln”
Pinnacle Bank Arena
Job/economic growth
One of the lowest unemployment rates in the country
To attract and retain excellent young professionals who will continue to build on the Lincoln spirit.

11. Your name is your brandmarK!
Everything you are reflects the brand that is “YOU”.
You can shape the brand you want to be.
Your qualities or characteristics make you stand out—they are your brand.
How can you grow your brand? Remember you can make image changes at any time…but it can take others awhile to notice sometimes.