1. Title of Presentation Client
Cloud & Hosting Services Market Executive Summary, 2010
Copyright 2010 IDC. Reproduction is forbidden unless authorized. All rights reserved.

2. Executive Summary Hosting Services - Hungary
In 2010, the total market spending around hosting services in country Hungary totaled $ million. The combined collocation and hosting services market increased 4.3% year on year in Hungary in 2010.
Spending on hosting infrastructure services in Hungary reached a value of $38.49 million in The collocation services market accounted for the largest share (47.3%) of Hosting Infrastructure revenue in 2010, followed by server placement (30.3%) and server rental services(18.0%).
Spending on hosted application management services in Hungary reached a value of $ million in According to a functional break-down the enterprise resource planning (ERP) hosting accounted for the largest share (32.4%) of application hosting revenue in 2010, followed by communication and collaboration tools (9.8%) and enterprise content management applications hosting services(9.0%).
IDC expects spending on hosting infrastructure services in Hungary to increase 10.9% in In the long term, IDC projects spending on hosting infrastructure services in Hungary to increase at a compound annual growth rate (CAGR) of 12.7% over the five-year forecast period.
IDC expects spending on hosted application management services in Hungary to increase 5.7% in In the long term, IDC projects spending on hosted application management services in Hungary to increase at a compound annual growth rate (CAGR) of 7.3% over the five-year forecast period.

3. Executive Summary Cloud Related Services - Hungary
In 2010, the total market spending around cloud delivery (both public and private) in Hungary totaled $7.71 million.
IDC further distinguishes between public cloud delivery and private cloud delivery in terms of market spending.
Spending on public cloud related services in Hungary reached a value of $4.99 million in Subscription fees accounted for 87.2% share, while implementation and integration services associated with this business model accounted for 12.8% of spending on public cloud services.
IDC provides a detailed five way split of this market, according to which, applications represented 79.1% of the public cloud market in 2010, followed by system servers (10.0%), storage (5.6%), application development and deployment (4.3%) and infrastructure software (1.1%).
The above split corresponds to the three-layer model described by the U.S. National Institute of Standards and Technology (NIST). The SaaS category accounted for the largest share (79.1%) of public cloud revenue in 2010, followed by IaaS (16.6%) and PaaS (4.3%).
Spending on private cloud-related services in Hungary reached a value of $2.72 million in Subscription fees accounted for 60.6% share, while implementation and integration services associated with private cloud delivery accounted for 39.4% of spending on private cloud services.
IDC expects spending on public cloud services in Hungary to increase 30.4% in In the long term, IDC projects spending on public cloud services in Hungary to increase at a compound annual growth rate (CAGR) of 27.0% over the five-year forecast period.

4. Combined Hosting Services Competitive Positioning Hungary 2010
Total = $ 60.67M

5. Public Cloud Related Services Competitive Positioning Hungary 2010
Total = $ 5.40M

6. Private Cloud Related Services Competitive Positioning Hungary 2010
Total = $ 2.72M

7. Combined Hosting Services Spending (USD M) by Vertical Market in Hungary in 2010
Total = $ M

8. Combined Cloud (Public and Private) Services Spending (USD M) by Vertical Market in Hungary in 2010
Total = $ 7.71 M

9. Forecast and Analysis of Hosting and Cloud Services Spending (USD M) by IDC Engagement Type in Hungary,
Combined Hosting CAGR = 11.5%
Cloud CAGR = 27.6%

10. Hungary Collocation and Hosting and Public Cloud Services Market 2011–2015 Forecast and 2010 Competitive Analysis – Table of Contents

11. Hungary Collocation and Hosting and Public Cloud Services Market 2011–2015 Forecast and 2010 Competitive Analysis – List of Tables

12. Learn More about IDC’s Services -Products and Services FY11 Portfolio
IT Services
Austria
Egypt
Baltic States
Israel
Bulgaria
Other Gulf States
Croatia
Morocco
Czech Republic
Saudi Arabia
Greece
South Africa
Hungary
Turkey
Poland
UAE
Romania
Russia
Slovakia
Southeast Europe (SLO, RO, BU, FRY, SER, MON Other)
Slovenia
Ukraine
Solutions
Czech Republic
Gulf States (covering KSA, UAE, OGCC)
Greece
Hungary
Poland
Russia
Business Services
Central Europe (CZ, PO, HU, SK) Business Services Forecast and 2007 Analysis
Sourcing Strategies
Competitive Analysis of Central European Countries
Competitive Analysis of Russia and the Baltic States
Competitive Analysis of Southeastern European Countries
Competitive Profiles of Central and Eastern European Vendors Providing Offshore Services
Trackers and Forecasters - CEE
Semi-annual IT Services Forecast
Semi-annual IT Services Vendor Tracker
IT Services Contracts
Central and Eastern Europe, Middle East and Africa
Custom Consulting

13. Title of Presentation Client
Why IDC?
Title of Presentation
Client
IDC is the only international IT market research and consulting firm with research facilities throughout the Central and Eastern Europe, Middle East and Africa region (CEMA), as well as Research Centers devoted exclusively to tracking the fast evolving IT markets of this region (Prague, Czech Republic – CEE; Dubai, UAE - MEA).
IDC has over fifteen years of experience in tracking and documenting the market dynamics of a variety of technologies in the CEMA markets. It retains a network of offices in Bulgaria, Czech Republic, Poland, Hungary, Russia, Romania, Ukraine, Kazakhstan, Croatia, Slovenia, Serbia, the UAE, Turkey, Israel, Morocco, Nigeria, Kenya, and South Africa.
IDC is experienced in undertaking primary research projects of this nature on a local basis. Each year, IDC undertakes multiple custom research and consulting engagements providing our clients with the strategic and tactical intelligence to improve their businesses.
IDC, through its work on the quarterly and annual IT market surveys and its ongoing efforts in market research, contacts more high technology organizations than any other market research firm in the region. Consequently, IDC has compiled a substantial list of local and regional contacts and has considerable expertise with in-depth interview and survey methodologies for both vendor and user research.
IDC also retains an extensive list of contacts in the large enterprise user communities for its well- known and highly regarded CEMA IT conferences and roadshows.
IDC applies strict project management and reporting methods to all projects of this nature, to ensure that projects are delivered on time, within budget and to the expected quality standard.
In order to add the best possible value to the project design, analysis and interpretation of the results, IDC will assign to this project a highly skilled team who can analyze the results of this study in the context of the broader market environment.
Copyright 2010 IDC. Reproduction is forbidden unless authorized. All rights reserved.

14. Thank You IDC Hungary Zoltán Komáromi Nádor utca 23
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1051 Budapest
Hungary
Fax:
Country Manager
IDC Hungary
Gábor Balicza
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1051 Budapest
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Research Analyst