1. A Pocket Guide to Public Speaking
Sixth Edition
CHAPTER 2: From A to Z: Overview of a Speech
Copyright © 2019 Bedford/St. Martin's. All rights reserved.

2. Analyze the Audience (1 of 2)
Learn audience members’ attributes and motivations.
Use interviews, questionnaires, and similar techniques.

3. Analyze the Audience (2 of 2)
Consider demographic characteristics
Ratio of males to females
Age ranges
Cultural background and socioeconomic status

4. Select a Topic Think about your interests and expertise.
Consider the interests of the audience.
Choose a topic suitable for
The audience;
The speech occasion.

5. Determine the Speech Purpose
Three general speech purposes
To inform
To persuade
To mark a special occasion
Speeches should have a specific purpose.
State what audience should learn/do.

6. Compose a Thesis Statement
The thesis statement
Expresses the central idea;
Consists of a single sentence;
Concisely communicates the topic.

7. Develop the Main Points
Primary pieces of knowledge (informative speech)
Key claims (persuasive speech)
Two or three per speech

8. Gather Supporting Materials
Illustrate main points;
Clarify, elaborate, and verify your ideas;
Include all information available to you;
Lend credibility to your message.

9. Separate the Speech into Its Major Parts (1 of 3)
Major parts of a speech
Introduction
Body
Conclusion

10. Separate the Speech into Its Major Parts (2 of 3)
The introduction
Introduces the topic and speaker;
Alerts the audience to the thesis;
Catches the audience’s attention and interest.

11. Separate the Speech into Its Major Parts (3 of 3)
The body
Contains the main points and subpoints;
Supports the thesis of the speech.
The conclusion
Restates the thesis of the speech;
Reiterates how main points confirm it.

12. Outline the Speech (1 of 3)
Framework of your speech
Based on coordination and subordination

13. Outline the Speech (2 of 3)
Coordinate points
Equally important
Indicated by parallel alignment
Subordinate points
Given less weight than main points
Placed to right of points supported

14. Outline the Speech (3 of 3)
Working outline
Contains points stated in complete sentences
Speaking outline
Far briefer
Uses short phrases or key words
Printed on separate sheets or cards

15. Consider Presentation Aids
Help your audience understand your points;
Can be simple (writing on a blackboard);
Can be very involved (multimedia slideshow).

16. Practice Delivering the Speech
Practice is necessary for success.
Rehearse your verbal and nonverbal delivery.
Practice your speech often.
At least six times