1. Persona Informed Designs
Research Informed Design Decisions
EDIT 730 – August to December 2008
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Persona 2
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Persona 3
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Persona Informed Designs
Site Logic
Flow charts
Wire Frames
Initial Research
See AGORA
See the Problem
See GenExers
Characteristics
web2.0 Tools
Indirect Approach
See Competitors
Competitive Analysis
What Would Smith Do?
Traditional vs. web2.0
National vs. Personal Finance
(Objectivist vs. Constructivist)
Formative Feedback
Design Refinement
Improved Fit
Prototype Start Point
Relationships
Content Development
Concept Model
Site Map
Recommendations
&
Conclusions
Usability Tests
Website
Facebook Page
Podcasts & YouTube
Focus Groups
Face-to-Face
Iterative Changes
Online format
Convenience Test
Website
Facebook Page
Iterative changes
Iterative changes
Iterative changes
EDIT 752 – January to May 2009