1. Target The Coming Generation
Saudi Signs Media
Youth Media…
Target The Coming Generation

2. Summary Introduction Concept Target audience & Day in a life
Touch points & our suggested media
Sample Pictures & Circuits

3. Introduction …
Saudi Signs Media has always broke the usual and present you new and innovative
ideas for choosing the right media in the right spots.
Saudi Signs Media is pleased to present you our new media which will be
targeting a specific consumer and it’s considered to be a completion part of the media that we represent (Malls – Market – Bridges – Unipoles).

4. Our Concept …
Is to find the right way to break out of the advertising competition and
make it into more receptive & engaging message.
Receptivity is consumers readiness (mindset) to accept, process and respond to
advertising or brand messaging
Engagement is turning on a prospect to a brand idea enhanced by the
surrounding context

5. Why Receptivity is Important?
Today consumers are bombarded on average with over 2,500 messages a day such as TV, Radio, SMS, LED Screens, Unipoles, Bridges … etc.
Media choices abound, as does the consumer’s power to ignore.
Clutter is increasing in number of choices as well as number of ads showing in many different aspects which may be very confusing to the end consumers, and will lead to a brand’s miscommunication

6. Targeted Audience psychographic profile
Youth Males in KSA represents over 50% of the total population. A sizeable 13+ million attentive and potential consumers of your product.
Youngsters do spend at least 4 hours a day outside their homes. Their favorite hang out places are : Café shops , Shisha café , Net café , Gyms , football stadiums and they stop at gaz stations to fuel their cars…
It is highly important today to reach youth in their favorite places during their favorite moments to ensure connection with the Ad message.

7. A Day in the life of Saudi Male Overview …
6:00 AM
Wake Up
Break Fast
Driving to Work
Working
Praying
Sleeping
01:00 AM
Relaxing
Shisha Places/Café Shops
Shopping Malls/Supermarkets
Gym Centers/Barber Shops/Net Cafe
Football Courts/Billiard Centers
Driving Around/Buying Midnight shops
14:00 PM
Relaxation
Watching TV
18:00 PM

8. Youth Strategic Touch Points - KSA
Hang out
Places
Football
Stadiums
Leisure
Centers
Fitness
Café & Net
Shops

9. Our Youth Media Advantages:
Targeting the young generation, by allowing you to enforce its “brand fidelity” among the coming generation.
New and innovative touch points, where you will be one step ahead from other competitors, by seeking the opportunity and advertising in this specific medium.
Advertising in an uncluttered environment, knowing that Saudi Signs is the exclusive provider.
Is the best tool to communicate with this specific Target audience.
Gives you a unique opportunity to talk to your target on a one-to-one basis at a high receptivity level.
Cost efficient media, knowing that the campaign duration will be for two weeks, with high O.T.S. (opportunity to see), since all the mupis are located in Footfall areas.

10. Our New Media …will cover :
1. Meed Stores
Very popular stores in KSA, opens 24/7 with more than 200 Branches all over
KSA selling what most young males needs from snacks, drinks, cigarettes, etc..
2. Café Shops & Net Café
30 branches in high footfall and well known café’s around the city where most
of the Saudi males spend quality time enjoying their social life.
3. Gym, Bowling & Billiard Centers
Top & middle class Gyms covering more than 70 branches in KSA.
4. Local Football Stadiums
The most popular sport for Saudi males where they practice their favorite
hobby of all time.

11. New Meed Stores

12. Transactions & Traffic by Region..Meed Stores
Riyadh
15,832,927
Qassim
2,860,416
Western
9,139,447
Eastern
4,293,649
Total
32,126,439
Transactions
Riyadh
12,873,466
Qassim
1,880,801
Western
9,857,411
Eastern
5,495,462
Total
30,107,140
Traffic
Riyadh
20,582,805
Qassim
3,718,541
Western
11,881,281
Eastern
5,581,744
Total
41,764,371
Traffic
Riyadh
18,022,852
Qassim
2,633,121
Western
13,800,375
Eastern
7,693,647
Total
42,149,995

13. Meed Stores Picture Samples …
Cafe Shops & Net Café Picture Samples …

14. Gym & Bowling Centers Picture Samples …
Football Courts Picture Samples …

15. Bowling Centers & Billiards Centers
Media Coverage
Media Type
Region
No. of Branches
No. of Faces
Total 1
Meed Stores
Jeddah 42
343
Total of 177 Branches
& 1,531 Faces
Riyadh
111
1,070
Dammam 24
118 2
Café Shops & Net Cafe 20
305
Total of 44 Branches
& 528 Faces 16
150 8 73 3
Gym 11
163
Total of 50 Branches
& 642 Faces 27
297 12
182 4
Bowling Centers & Billiards Centers 6 66
Total of 15 Branches
& 178 Faces 5 52 60
Football Courts 48
Total of 4 Courts
& 48 Faces
Very Soon
290
2,927 -

16. Rate card ‘11 Youth Media Notes: 1 circuit: 40 faces
80 cm
70 cm
City
Circuits
Jeddah 23
Riyadh 35
E. Region 10
Total 68
Format: PSD
Res. : 150dpi
Format: PSD
Res. : 150dpi
120 cm
100 cm
Notes:
1 circuit: 40 faces
The circuit will contain a combination of 5 different medias
Cost per circuit: SAR 40,000
SAR 10,000 production cost for 200 faces
Additional 100 face will cost SAR 1,500
Circuits are booked on 2 weeks basis