1. Put the following products on the Product Life Cycle (PLC).
Smart cars in Europe
Smart cars in Canada
Smart Cars in USA
Cell phones
Cigarettes in North America
Cigarettes in the developing world
Kit-Kat and Aero chocolate bars
PC greenest shopping bag

2. Here are the products plotted in the PLC
Here are the products plotted in the PLC. You may disagree with some of the positioning. However, the exercise demonstrates the way in which marketers would use such a tool.
Kit Kat & Aero
Smart EU
Smart CDA
Cig Develop
PC green bag
Cig. NA
Smart USA

3. Put the following products on the Product Life Cycle (PLC).
MS-DOS.
Internet Telephones (WAP or 3G).
Palmtop computers.
Play Station 2.
Sega Megadrive.
Fax machines.

4. Here are the products plotted in the PLC
Here are the products plotted in the PLC. You may disagree with some of the positioning. However, the exercise demonstrates the way in which marketers would use such a tool.

5. Think of your own products and services to challenge another group as to where they are on the PLC – be prepared to support your answer!