1. Building Effective Surveys
Nicole Baxley
Communications Director
Diocese of Oklahoma
Summerlee Walter
Communications Coordinator
Diocese of North Carolina

2. Why survey your audience?
Engage your audience in conversation
Learn difficult (but important) truths about your church / program / ministry / event
Build audience buy-in
Learn how to reach your untapped target audiences

3. Best Practices for Building a Survey
No more than 2-3 in-depth surveys per year
Take the 30,000-foot view
Vary question types
Respect your audience’s time and opinion

4. Post-event Surveys
Gather feedback that can inform future event planning
Respect (and use) the feedback you receive

5. Case Study #1

6. Case Study #2

7. Questions?