1. Uses and Perspectives of Social Media by Accounting Academics Suzanne Maloney

2. Purpose
Are accounting academics using social media in their professional work?
If so, how?
If not, why not?

3. What is Social Media?
Tools and applications that help collaboration and communication on the internet.
Eg. Blogs, wikis, virtual game worlds
Common applications: Youtube, twitter, Facebook, LinkedIn

4. SM Virtues Easy connectability
Joint sharing and constructing knowledge
Can help enable problem based learning and a constructivist approach to learning

5. SM - Vices Learning is different to entertainment
Plethora of information, tools and approaches (can be overwhelming)
Upscaling teaching operations not automatic
Reduced attention spans
Addiction and social disorders

6. Social Media Challenge
Formal education is
structured with
clearly identified objectives and
assessment criteria.
Learning when
interacting;
communicating;
constructing.
2. If yes, then could help in formal assessment.
1. Does social media help here?

7. Students Have social media know how already User driven learning
Consumers, creators and constructers of knowledge

8. Accounting education Content Delivery Tools Discussion Type Tools
Traditional Structure
Technical content
Content Delivery
Tools
Judgement
Behavioural Issues
Discussion Type Tools
Improvement in Learning

9. Social Media Use in Accounting Education
Augment not replace traditional forms of teaching
Predominately use institutionally provided platforms
Awareness of professional versus private space
Interaction tools specific to a course dominate use

10. Challenges of Social Media Use
Digital Literacy
Time