1. Setting a target for smoke-free homes
Sean Semple
Associate Professor
Institute for Social Marketing
Faculty of Health Sciences and Sport
University of Stirling

2. Publications on ‘Smoke-free homes’ in Pubmed

3. A quick word on terminology
Smoke-free homes
Not smokefree homes or smoke free homes
Important that we all start to use the same phrasing and terminology
Others will find your work more easily…

4. Why set a target? Drives policy and keeps the issue high up the agenda
Without it there is a real risk that SHS is seen as being ‘done’
Scotland has set a target to be ‘smoke-free’ (<5% adults smoking) by 2034
Scotland also has a target of reducing the proportion of children exposed to SHS by half (from 12% to 6%) by 2020 (compared to 2012 figure) [This is a global first!]
Should England and Wales be setting similar targets?
Should Malaysia?

5. We’ve come a long way…

6. Suggestions for targets
Measurable evidence of SHS exposure (salivary cotinine > limit of detection)
What population? All NS adults? Children?
Self-reported exposure at home
Self-reported smoke-free home rules?
By self report we’re currently at about 6% (?) in Scotland – but 79% in Indonesia and 40% globally…
Scotland and the UK can be ambitious and provide an example to the world - how about:
“No child is exposed to SHS in their own home by March 26th 2026” (20 years after SF public spaces law in Scotland)