1. Priority Prospects
Turning Up Your Sales
Improving Inventory Turnover

2. How Can You Disrupt The Buyer’s Journey?
B2B Buyer’s Journey
70%
Of decision-making process occurs before B2B buyer talks to a sales rep
Source: 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data
How Can You Disrupt The Buyer’s Journey?

3. 50%
Of sales go to the first sales person to contact the prospect.
Source: Ovation Sales Group
Wouldn’t knowing what and when a prospect is going to buy be a significant game changer?

4. Priority Prospects

5. Our Lead Generation Advantage
Identify in-market prospects before they speak to competitors
Use data to score best leads
Improve inventory turnover with more leads

6. Who Is Visiting Your Website?

7. Priority Prospects: Knowing Them is Easy

8. Knowing Who Will Buy is Key
Daily Lead Score
Prospect Profile

9. What Makes Our Lead Scoring So Highly Predictive?
$1.4 million data science investment
Predictive algorithm developed with proprietary data, using variables that include recency, frequency and firmographics
Algorithm accuracy tracked over 2018
Converted our scores into a likelihood to buy percent

10. Not Just the Scored Leads!
Full report includes:
Company Page Detail
Companies
Page Views
Company Weekly Page Views
Summary
Daily Lead Score
All Identified Leads

11. Engage Most Likely to Buy Prospects Before Your Competition
Web Visitor
Owner-Operator
Lead Score: 91
2 Trucks
2 Cummins
Avg. Age 11 years
For-Hire/Private Fleet
Lead Score: 89
100 Trucks
45 Cummins
Avg. Age 3 years
30% Vertically Integrated Volvo
Contractor
Lead Score: 86
235 Units
47 Deere
46 CAT
Avg. Age 5 years

12. 50% of sales go to the first sales person to contact the prospect.
B2B Buyer’s Journey
70 %
50 %
Of decision-making process occurs before B2B buyer talks to a sales rep
50% of sales go to the first sales person to contact the prospect.
Sources: 1) 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data, 2) Ovations Sales Group

14. How do we build
our audiences?

15. How do we build our RigDig audiences?
Firmographic Data
No other company analyzes 100% of UCC-1 filings for transaction-level data
with equipment, brand, date of purchase and more.

16. How do we build our EDA audiences?
Firmographic Data
No other company analyzes 100% of UCC-1 filings for transaction-level data
with equipment, brand, date of purchase and more.