1. Evaluation of Event Performance
Feedback & Measure

2. The Evaluation Process
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3. Establishing tangible objectives
To clearly define TG with whom we are interacting
To define what the TG is expected to think, feel and do
Taking care of the sensitivity of the people and audience at large
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4. Measuring Performance
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5. Lets dig deeper Concept Research
It involves various options in story form pertaining to the TG
It helps to understand various pros & cons
The other facet in CR is speculative in nature since it deals with something which we all “out-of-the-box” thinking
Formative Evaluation
Post conceptulisation,evaluations are aimed at shaping the form of final event
Mock-up displays, open-ended research, presentations, to small section of TG is the norm
The outcome leads to discussions in the team to rectify the weak points and implement the prudent ideas
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6. Lets dig deeper Objective Evaluation
It includes justification of objective evidence to proposed concept
A reassurance on how and why this event will work on intended TG
IT demands lot of objectivity and professionalism, hence called OE
Summative Evaluation
It includes, measuring the extent of impact of the event on TG
It also involves eye opener to the event management company and its people on its mistakes and suggests corrective measures
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7. Correcting Deviations
The fundamental reason why event evaluation is carried out is to navigate the event so as to ensure that objectives are achieved in total, conjuring all expected and unexpected deviations
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8. Critical Evaluation points-Organizers & Client View
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9. Good Day!!!!!!!!!!