2. Service Creation Considerations
Kevin Edwards
EMBARQ

3. Service Creation Considerations
Converged Services are the new growth driver for VoIP
Access to communications functions, features and applications on multiple devices regardless of location

4. Service Creation Considerations
The key to success is providing good value for money
Focus on providing greater value not lower cost

5. Service Creation Considerations
Create applications that help people communicate
Focus on control and convenience
Attach applications to the user, not devices

6. Service Creation Considerations
Creating personal applications is the key to revenue growth
Customizable
Flexible
Easy to use

7. Service Creation Considerations
Open platforms and developer toolkits allow service providers to leverage the efforts of others to build a variety of applications and services

8. Service Creation Considerations
Questions?